Tag: search engine marketing

  • Google My Business videos not showing up on your local listing? It’s a Google bug

    Last Friday, Google launched a feature to upload videos to Google My Business local listings. Google said that videos would be processed and live within 24 hours of being uploaded. That, however, is not the case; there is a bug that is preventing the videos from showing up on the local listings in Google Maps […]

  • SEO + UX = Success

    In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This […]

  • Ignoring these 6 SEO strategies could come back to haunt you

    Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The […]

  • 8 major Google ranking signals in 2017

      It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, […]

  • 4 tips for becoming a content-producing machine and generating more organic traffic

    We all know that amazing content is essential to success in digital marketing today — especially when it comes to search engine optimization (SEO). The problem for most people is finding the time to create it. Many of us already feel maxed out, kept busy running our business and serving customers, so it’s difficult to find […]

  • Google adds menu tab to restaurants’ local panel

    Google has added a new tab to the local panel for many restaurants. The new tab is for accessing the restaurant’s menu, and Google may show the tab if Google is able to pick out the menu items from the restaurant’s menu. Sergey Alakov first noticed this, and I am able to replicate it for […]

  • 5 common mistakes made by B2B paid search novices

    Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so forth. But your team hasn’t yet taken the company into the paid […]

  • Your 6 new ways to use location targeting

    As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the […]

  • How much does SEO cost?

    How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as […]