Writing That Critical Brand Positioning Statement

September 13, 2021
What is the first word that comes to mind when we think about Charmin bath tissue? Unless we have lived our lives without television or the Internet, that word is...

Common Email Writing Mistakes That Kill Your Sales

June 11, 2021
If you’re interested in maximizing the potential of email marketing, you have to write great emails. Unfortunately, that’s harder than people realize. Poorly written emails get swiped away at best....

Top 5 Digital Marketing Tips for 2021

May 10, 2021
We all know that 2020 brought about a number of major changes. Staying home only increased our reliance on technology. And while some industries came to a standstill, others thrived...

3 Industry-Specific Search Engines That Can Save You Time and Money

February 2, 2021
The vast majority of people will use Google to search the web, and with good reason. It’s a very powerful tool for searching over 6 billion indexed pages on the...

Is SMS Marketing Still Relevant in Modern-Day Politics?

December 26, 2020
Modern-day marketing is more complicated than you can imagine. There have never been so many ways to contact people, yet they are harder than ever to reach. Political candidates need...

How You Can Monitor Your Online Traffic in 2021

December 12, 2020
The underlying objective of every digital marketing campaign is to reach a target audience. The World Wide Web is a vast space. Although this would mean that you’d have a...

5 Tips For Setting Up Your First eCommerce Store

February 13, 2020
Online shopping is a worldwide phenomenon, so it’s no wonder that many entrepreneurs have jumped on this trend and set up their own eCommerce businesses to benefit. eCommerce stores can...

Different Ways You Can Enhance Your SEO in 2020 (And Beyond)

January 9, 2020
There are many reasons why you have to utilize appropriate keywords and build effective link-building strategies if your aim is to create helpful, engaging, and relevant content for your website....

Customer Engagement Discussion at Insurtech New York

November 27, 2019
When it comes to all forms of business, customer engagement is a no-brainer. However, engagement is not enough. You need a reliable way to distribute products and services. Of course,...