-
Writing That Critical Brand Positioning Statement
What is the first word that comes to mind when we think about Charmin bath tissue? Unless we have lived our lives without television or the Internet, that word is “soft.” In the 1960s, Charmin began to run TV ads featuring its bath tissue and Mr. Wipple, a grocery store manager. Shoppers couldn’t resist “squeezing […]
-
Common Email Writing Mistakes That Kill Your Sales
If you’re interested in maximizing the potential of email marketing, you have to write great emails. Unfortunately, that’s harder than people realize. Poorly written emails get swiped away at best. At worst, a poorly worded email could frustrate someone enough to add you to their spam block list. That’s no way to make a sale. […]
-
Top 5 Digital Marketing Tips for 2021
We all know that 2020 brought about a number of major changes. Staying home only increased our reliance on technology. And while some industries came to a standstill, others thrived as consumers searched for online solutions. In 2021, digital marketing will continue to play an essential role in business promotion. In order to increase your […]
-
3 Industry-Specific Search Engines That Can Save You Time and Money
The vast majority of people will use Google to search the web, and with good reason. It’s a very powerful tool for searching over 6 billion indexed pages on the internet, giving you the answer to almost anything. Like any universal tool, however, it does have its weak spots. These are found mostly when it […]
-
Is SMS Marketing Still Relevant in Modern-Day Politics?
Modern-day marketing is more complicated than you can imagine. There have never been so many ways to contact people, yet they are harder than ever to reach. Political candidates need to try to cut through the noise to reach voters. Marketers rely on the same channels that they used five years ago, and it is […]
-
How You Can Monitor Your Online Traffic in 2021
The underlying objective of every digital marketing campaign is to reach a target audience. The World Wide Web is a vast space. Although this would mean that you’d have a global consumer base, you’ll also be competing with many businesses for the attention of customers. Thus, being aware of analytics is crucial because you want […]
-
5 Tips For Setting Up Your First eCommerce Store
Online shopping is a worldwide phenomenon, so it’s no wonder that many entrepreneurs have jumped on this trend and set up their own eCommerce businesses to benefit. eCommerce stores can build a global customer base, making online shopping more convenient and easier than ever. It’s estimated that, by 2021, worldwide retail eCommerce sales will reach […]
-
Different Ways You Can Enhance Your SEO in 2020 (And Beyond)
There are many reasons why you have to utilize appropriate keywords and build effective link-building strategies if your aim is to create helpful, engaging, and relevant content for your website. And, that’s what search engine optimization or SEO is all about. You can increase traffic, brand awareness, and engage with your target audience using SEO […]
-
Customer Engagement Discussion at Insurtech New York
When it comes to all forms of business, customer engagement is a no-brainer. However, engagement is not enough. You need a reliable way to distribute products and services. Of course, this changes each year with new technology and rules being adopted. What does that mean for insurance? Here are some details to keep in mind. […]
