-
Gotta Catch ‘Em All – Customer Acquisition and Engagement Lessons from Pokémon Go
Unless you’ve been trapped on a deserted island for the last week, you’ve no doubt heard the buzz around Pokémon Go, the new app that allows users to catch Pokémon in the real world. Believe me, if Wilson was a Pokeball, Tom Hanks would have been rescued by a group of teenagers before he even […]