Tag: millennials

  • Millennial Retail Marketing: Beyond Online Social Interaction

    Millennials have powerful buying powers. In fact, according to new findings, Millennials have about $200 billion annual buying power.  This is why companies are competing to penetrate this market and generate leads from Millennial buyers. However, capturing the attention of Gen Y consumers can be very challenging. Compared to other generations, Millennial consumers are very […]

  • How to Market to Millennials: Sometimes, Everyone Needs a Trophy

    In the marketing world, we have all at least heard some discussion in the past few years about the importance of the Millennial Generation, you know, these guys: Wait…These Guys!!! Ok, maybe not those guys as much, but yes, even them. Full disclosure, for the image to the right, I looked for the most diverse, most […]