Tag: Marketing

  • Underpants and the Strategic Value of Marketing and Communications

    People often ask me what I do. It’s a pretty standard getting to know someone question, but as an individual that has worked in numerous areas of marketing and communications, it is often difficult to explain. The reason I was first interested in marketing is much easier to articulate. Essentially every single company in existence […]

  • How to Market to Millennials: Sometimes, Everyone Needs a Trophy

    In the marketing world, we have all at least heard some discussion in the past few years about the importance of the Millennial Generation, you know, these guys: Wait…These Guys!!! Ok, maybe not those guys as much, but yes, even them. Full disclosure, for the image to the right, I looked for the most diverse, most […]