People often ask me what I do. It’s a pretty standard getting to know someone question, but as an individual that has worked in numerous areas of marketing and communications, it is often difficult...
In the marketing world, we have all at least heard some discussion in the past few years about the importance of the Millennial Generation, you know, these guys: Wait…These Guys!!! Ok, maybe not those guys...
It’s no secret around here that I’m a big fan of Neil Patel and his blog Quick Sprout – the dude is incredibly successful in the marketing biz and his content backs it up....
The days of pushing to the masses are not completely over, but anyone who knows what they are doing these days knows that personalization in your advertising JUST MAKES MORE SENSE! Here’s a neat...
It’s been quite a LONG time since I’ve written a post that wasn’t some diatribe for musicians that would cause headaches and break hearts (and ultimately be looked at as rubbish, even though I...
Are you looking for an industry professional to give you an honest and helpful analysis of what you’re doing and where you’re going in your music career? One of the toughest aspects about working...
I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them....
Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that...
Everyone’s talking about how the Internet is changing the music industry by empowering artists with all the tools they need promote themselves. While this is true, going from playing house parties to becoming a...
One of the hardest things about working in this business is trying to explain to people what exactly it is that I do. People are always thinking that marketing online is a “magic button”...
A few months ago we here at Evolvor were asked to be a part of the ReverbNation “Marketing Experts” team, a service for ReverbNation members to contact those in the industry who can help...
Could ReverbNation possibly offer the Indie musician any more free business and promotional tools than they already have? With their free music widgets, email software, and stats programs, you’d think they’d run out of...
Photo taken by rock star photographer Brook Pifer at the 2009 Florida Music Festival I attended in May. Click the photo to check out Brook’s excellent portfolio on her website. The digital age of...
ReverbNation, the preferred music marketing and promotion platform for over 375,000 artists, labels, managers, and venues, has launched FanReach Pro, a professional version of the popular FanReach email service used by over 80,000 bands...
It is an interesting time to be a musician. While many ask themselves, “how am I going to make money when people are just going to steal my music?”, there is an increasing number...
