Tag: communications

  • Underpants and the Strategic Value of Marketing and Communications

    People often ask me what I do. It’s a pretty standard getting to know someone question, but as an individual that has worked in numerous areas of marketing and communications, it is often difficult to explain. The reason I was first interested in marketing is much easier to articulate. Essentially every single company in existence […]

  • Using Social Media to Drive Business Results

    As technology has become more sophisticated, so has the ability of companies to use technology for advantageous measures.  One of the most exciting tools of the technology era is social media. Social media is a form of communication that is disseminated through social interaction.  It is created using highly accessible and scalable publishing techniques and believed […]