5 Things to Know About Hiring a NJ SEO Company in 2018
For companies doing business in the great state of New Jersey, SEO might become more and more important to your company’s marketing plan this year. As it has been for the last decade, search engine optimization (SEO) continues to become a fire-hot tactic to increase sales and ROI and isn’t going anywhere any time soon.
Combined with paid search engine marketing (SEM), you may find yourself spending a nice chunk of change every month to achieve the performance goals you’re looking for – and if you find the right SEO company to hire, you’ll have no problem spending that budget at all (because you’ll be profiting!) But what separates the best from the rest? When looking to outsource you’re SEO, or hire a consultant to train your team, be on the lookout for these 5 important criteria:
Focus on Real, Actionable Business Goals
When we’re talking about SEO, there’s always a lot of metrics and numbers being thrown into the conversation. Ranking position, organic search traffic, domain authority – these are just a few SEO related metrics you will have to get yourself familiar with. However, are these the most important numbers that your business should be focusing on? SEO and traffic numbers only matter if they have an impact on your company’s bottom line.
Does your digital marketing and search strategy track sales and conversions that are a result of these marketing efforts? Whoever you put in charge of SEO, make sure they understand your business goals first, and that all other marketing efforts are being put into place to help move the needle in a positive direction.
Demonstrate Success Through Reporting
If the focus then is on business goals, then how is your SEO company demonstrating their ability to achieve results? This should be done by proper reporting, and more importantly, by being able to explain what reports and analytics is showing about your campaigns and where efforts are showing either positive or negative impacts on your business. As we discussed earlier, many SEO companies will focus on JUST the SEO-jargon metrics like keyword rankings and supply you with related reports.
But what does ranking for XYZ keyword have to do with sales or leads being generated from your website? Reporting should show a clear correlation from both paid and organic SEM efforts and how they are impacting website conversions, and if possible how much ROI you’re getting based on those numbers.
Real SEO & Paid Search Experience
This might sound pretty obvious, but in there is a new SEO consultant or agency being born every day. Does that mean they have actual experience in implementing SEO, and have they achieved results? I know this because I too was once an “SEO Consultant” that had only “studied” SEO – it took many years later of getting my hands dirty with dozens of projects to be able to confidently launch campaigns for clients knowing they would achieve positive results.
Now 13+ years later I know the difference between being “SEO Blog smart”, or being someone who knows a lot about SEO from reading articles and blog posts about the subject, to being someone who’s had both success and failures in SEO, someone who’s worked on hundreds of campaigns, and someone know knows how to rank based on actual achievements in SEO and not just reading a blog and thinking I know what works and what doesn’t. Make sure whoever is in charge of your company’s SEO has the RIGHT kind of experience too.
The Process of SEO and Building Authority
Now it’s time to discuss the “nitty gritty” of SEO, and what separates the cheap not-going-to-help software and service solutions from the large investment, real-marketing types of SEO services. To simplify the conversation for the sake of this article, SEO is broken into 2 facets: technical and “on-page” SEO (changes to your website that makes it more accessible to Google and a better “candidate” for ranking) and “authority” link building, off-site SEO (which in a nutshell takes a ton of effort and resources to work in your favor).
If you’re talking to an SEO consultant and all they have on their to-do list is making on-site changes without any understanding of building your domain authority, then their plan is very one-dimensional. That doesn’t mean that on-page SEO efforts alone can’t help your rankings in a big way, but when it comes to putting your SEO strategy in the hands of a so-called “expert”, make sure they understand the importance of both “sides” of the SEO conversation so that they can implement campaigns that impact both.
Understanding the Customer Journey and User Experience
Finally, a good SEO is going to talk about the most important part of all of this: the customer! Understanding how the design and navigation of your website impacts the user experience or “customer journey” is also understanding what Google’s ultimate goal in ranking web pages is all about: proving the most up-to-date and correct information that a web user is looking for and to solve their problem in the most efficient way (so they keep coming back to Google for future information and problem solving).
This is why over the years Google has make user interaction with search results and taken metrics related to how they interact with a web page (especially with Mobile becoming our preferred method of searching and navigating web pages into consideration). Your SEO should be concerned with far more than just keywords and search results – it should be looking at how a visitor interacts with your site, and how to grab those visitors and turn them into leads and sales. All of these things come full circle to help improve SEO and as we’ve mentioned earlier – your business goals and ROI. Make sure your SEO team is on board with that mentality and you’ll ensure success in your on-going digital marketing efforts!
Are you a business located in New Jersey and looking for SEO help? Contact us today, we’d love to help out!
Call Us Today at 856.279.8398 or Fill Out the Form to Get Started!
Are You Located in New Jersey? How We Can Help Your Business With SEO?
During the last decade a lot has changed in the marketing world. Traditional marketing, for example, is so slowly being replaced by digital marketing. In fact, 41% of all advertising spending is now devoted to digital. Whenever someone mentions “digital marketing” they often associate that with SEO.
While there’s no denying that search marketing is a major part of in acquiring sales, it takes an agency more than just a couple of keywords, Google rankings, and Facebook account to earn a paycheck. They have to fit the needs of their specific customers, because when it comes to marketing, there is no one-size fits all model.
That’s something that we at evolvor have learned during the last decade managing digital marketing for clients all over the world. And, we’re here to tell why we’re not just some nameless, faceless “SEO Agency.” You have access to the full breadth of evolvor’s techniques that continues to make us and our clients’ successful. “Great team that delivers results” says Dave Burbage, owner of Woodstown;s Main Street Fitness.
We’ve Been Featured In:
Here are the tools and techniques we use to help our clients drive more traffic, close more sales, and increase their business’s bottom line.
Search Engine Optimization
The first step is making sure your website follows Google’s suggested guidelines, commonly referred to as SEO.
SEO isn’t a one-time thing. Getting to the top of Google and maintaining your rankings is an ongoing process of content development and link acquisition.
With targeted Pay-per-click advertising, you can get your message at the top of search engine results and reap the rewards quickly.
Social Media Development
There’s a lot of hype these days when it comes to social media – make sure you’re using it properly and understand it’s value.
Still the #1 way to keep in touch with your audience and a channel that converts. Are you maintaining a list?
Web Design & Development
Having a website that looks nice is important, but having one that looks nice and WORKS is our focus, and we do so at a cost you’ll love.
What happens when people land on your website? It’s our job to make sure they pick up the phone or fill out a contact form.
Mobile smart phone usage continues to increase, and if you’re website isn’t mobile optimized, your competition surely will leave you in the dust.
Make sure when people are searching for your business, the facts and info they find paint the right picture of you.
Tools we use:
How We Make It All Work For You
There’s a lot of companies out that that will promise you search rankings, or build you a pretty website, or even manage your social media, but only the best of them know how to make those things work for YOU. We pride ourselves in understanding how your business works and build real strategies that drive real results for your bottom line. Here’s how we do it:
1. Understanding Your Business Model and Revenue Streams
We are committed to increasing your ROI and setting realistic business goals that are based on the size of your business, how much you have to spend on a monthly budget, and what results matter most to you.
2. Finding The Right Keywords & Opportunities
We have the tools and resources to effectively conduct keyword research so that you reach your customers. We will also create buyer personas for your specific customers so that there is quality content that entertains, informs, and educates them.
3. Developing a Website That Converts
Have you ever visited a website that is slow, outdated, and just looks plain fishy? If that describes your website, then don’t expect any conversions. We’ll perform a website audit from top to bottom that will ensure that your visitors will become customers.
4. Establishing a Search Engine Presence
Yes, search engines are still important. But, it’s not the only component that matters. With that in mind, we will ensure quality links, display top notch content, and satisfy the search engine algorithms so your website will get a higher ranking.
5. Capturing Leads and Building a Community
We’ll also capture leads and construct a dedicated community around your brand by building email lists of people interested in your products/services and welcoming social communities where you can interact with customers.
6. Reporting Results That Matter
Finally, you’ll receive monthly analytic reports that are free from industry jargon and present actionable advice for ongoing campaign improvement.
It’s Free To Get Started!
Seriously. Contact us today to schedule your very own 1-on-1 (or bring the whole team) digital strategy whiteboard and screencast webinar, where we’ll show you areas to improve your search presence, how to find new sales opportunities, dissect the competition and more. All for free!
Call Us Today at 856.279.8398 or Fill Out the Form to Get Started!