Category: Marketing

  • Your 6 new ways to use location targeting

    As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the […]

  • How much does SEO cost?

    How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as […]

  • 15 Essentials to Creating a Trust-Boosting YouTube Profile Page

    Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” These two stats demonstrate just how huge YouTube and video marketing in […]

  • Twitter ramps up AMP

    Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how their AMPs display and perform. Twitter hasn’t made any public announcements about the change since Google I/O in May, and it’s […]

  • Fix your outbound link problem in a single workday

    Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure your outbound link game is […]

  • Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent

    Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. This is a syndicated article from one of our favorite digital […]

  • The Path to Freedom, More Creativity, and … Really Good Audio Quality

    We kicked off the holiday week on Monday with your July creativity and productivity prompts. Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day […]

  • Google Posts are removed after 7 days, with one exception

    Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date. This is a syndicated article from one of our favorite digital marketing resources – click the […]

  • 3 B2B Case Studies That Prove the Power of CTAs

    Posted by STMartin You can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We’ve seen the most significant of these results often come from optimizing your call-to-action. […]