Category: General

  • 5 Threats Your Small Business Should Watch out For

    Those who run their own small business often say that managing a small company is dealing with one crisis after another. This may sound stressful, but it’s also one of the most exhilarating things you could do. Most of the small businesses need to deal with a few similar threats that are manageable if you […]

  • The Top Entrepreneur’s Strategies When Drafting Business Contracts

    Business owners often sign contracts with other parties for the sake of their entrepreneurial ventures. Deals and contracts are typical when you are operating a business. Every transaction with a client, supplier, and creditor involves some form of written agreement to become binding. If you have a business, you will encounter the need to create […]

  • Content Marketing 101: Blogging Tips

      We get it. You don’t have the time have time to maintain a blog for your business. And, if you’re starting out, you may question whether or not it’s worth the investment. Even though blogging doesn’t cost a fortune, there are still a couple of things that you’ll have to pay for, like web […]

  • Content Marketing 101: Building Content Around Your Goals and Objectives

    Although catchy, and one of the greatest taglines for a brand, Nike’s “Just Do It” is terrible advice when it comes to content marketing. As discussed previously, creating a successful content marketing strategy involves identifying your goals and objectives, knowing your target audience, putting together your A-team to make your ideas a reality. In other […]

  • Gotta Catch ‘Em All – Customer Acquisition and Engagement Lessons from Pokémon Go

    Unless you’ve been trapped on a deserted island for the last week, you’ve no doubt heard the buzz around Pokémon Go, the new app that allows users to catch Pokémon in the real world. Believe me, if Wilson was a Pokeball, Tom Hanks would have been rescued by a group of teenagers before he even […]