The History of Blogging: 1994-Present [Infographic]
Although social media play a huge part in modern marketing for businesses, blogging for your business is still a relevant and a key thing to do. It doesn’t matter if you are a small...
Category: Content Marketing
How to Craft an Outstanding Guest Post
Last week, I explained why guest posting is so valuable (and not just for link juice). Then, one of our regular contributors, Ali Luke, wrote about how to find opportunities and pitch your post....
Find and Pitch the Perfect Guest Posting Opportunities
Today ProBlogger Subject Matter Expert Ali Luke is guest posting about guest posting. So, you’ve realised that guest posting has loads of benefits for you and your blog, but you’re not quite sure how...
7 Powerful Non-SEO Reasons to Try Guest Posting
This is the first post in our series on Guest Posting, with a focus on benefits other than just SEO, for a more successful and fulfilling approach to finding readers for your blog....
Underpants and the Strategic Value of Marketing and Communications
People often ask me what I do. It’s a pretty standard getting to know someone question, but as an individual that has worked in numerous areas of marketing and communications, it is often difficult...
Content Marketing Icon Ann Handley on Leadership & Inspiration
Inspiration is the fuel that drives motivation. In order to create anything truly great, you must first be inspired. The digital world that we all now live is often focused on tangible, quantifiable metrics,...
How Donald Trump and Science Can Help Your Content Convert More Leads and Sales
Writing a viral article doesn’t bring in customers (generally), it brings in views and interest. Writing many articles (or various content), consistently, while displaying your expertise, giving sound advice, showing people how to be...
Content Marketing 101: Blogging Tips
We get it. You don’t have the time have time to maintain a blog for your business. And, if you’re starting out, you may question whether or not it’s worth the investment. Even...
Content Marketing 101: Building Content Around Your Goals and Objectives
Although catchy, and one of the greatest taglines for a brand, Nike’s “Just Do It” is terrible advice when it comes to content marketing. As discussed previously, creating a successful content marketing strategy involves...
Content Marketing 101: Developing a Successful Content Marketing Campaign
We all know that it’s important to launch a content marketing campaign. But, how can you be certain that it’s going to be successful? You can ensure that your content marketing campaign will be...
Content Marketing 101: The Do’s and Dont’s of Content Marketing
Despite having a varied definition, most marketers can agree that there are a set of best practices and strategies involved with content marketing that help businesses do everything from increasing website traffic to spreading...
Content Marketing 101: The Top Ten Benefits of Content Marketing
Regardless of the size of your business, content marketing has proven itself to be beneficial for businesses and marketers. The reasons? For starters, the wonderful world wide web has made it extremely easy and...
Content Marketing 101: What is Content Marketing?
When was the last time that you paid attention to an ad in your favorite newspaper or magazine? Do you know the last commercial that you actually sat through? If you’re like most of...
