Category: Content Marketing

The History of Blogging: 1994-Present [Infographic]

March 11, 2018
Although social media play a huge part in modern marketing for businesses, blogging for your business is still a relevant and a key thing to do. It doesn’t matter if...

How to Craft an Outstanding Guest Post

July 11, 2017
Last week, I explained why guest posting is so valuable (and not just for link juice). Then, one of our regular contributors, Ali Luke, wrote about how to find opportunities...

Find and Pitch the Perfect Guest Posting Opportunities

July 6, 2017
Today ProBlogger Subject Matter Expert Ali Luke is guest posting about guest posting. So, you’ve realised that guest posting has loads of benefits for you and your blog, but you’re...

7 Powerful Non-SEO Reasons to Try Guest Posting

July 4, 2017
This is the first post in our series on Guest Posting, with a focus on benefits other than just SEO, for a more successful and fulfilling approach to finding...

Underpants and the Strategic Value of Marketing and Communications

February 9, 2017
People often ask me what I do. It’s a pretty standard getting to know someone question, but as an individual that has worked in numerous areas of marketing and communications,...

Content Marketing Icon Ann Handley on Leadership & Inspiration

January 16, 2017
Inspiration is the fuel that drives motivation. In order to create anything truly great, you must first be inspired. The digital world that we all now live is often focused...

How Donald Trump and Science Can Help Your Content Convert More Leads and Sales

December 12, 2016
Writing a viral article doesn’t bring in customers (generally), it brings in views and interest. Writing many articles (or various content), consistently, while displaying your expertise, giving sound advice, showing...

Content Marketing 101: Blogging Tips

August 2, 2016
  We get it. You don’t have the time have time to maintain a blog for your business. And, if you’re starting out, you may question whether or not it’s...

Content Marketing 101: Building Content Around Your Goals and Objectives

July 19, 2016
Although catchy, and one of the greatest taglines for a brand, Nike’s “Just Do It” is terrible advice when it comes to content marketing. As discussed previously, creating a successful...