It’s been a solid 3+ years as a blogger here at evolvor, and because of that I’ve earned a ton of experience not only in the content development side of things, but also in the PR department. As I’ve continued to grow as a respected mind in the ever evolving digital music landscape, I’ve noticed that many still approach sending out press releases in the same fashion that has been used for years. And that approach, in my mind, is rather stupid.

Read more... (1435 words, 13 images, estimated 5:44 mins reading time)

It’s been a solid 3+ years as a blogger here at evolvor, and because of that I’ve earned a ton of experience not only in the content development side of things, but also in the PR department. As I’ve continued to grow as a respected mind in the ever evolving digital music landscape, I’ve noticed that many still approach sending out press releases in the same fashion that has been used for years. And that approach, in my mind, is rather stupid.

Read more... (1435 words, 13 images, estimated 5:44 mins reading time)

Greetings Label 2.0 members – you might be thinking it’s been a little too quiet here in the Label 2.0 dashboard.  Me and Greg have been doing so much for you guys that it took us a while to get the new modules up and running, and starting today you’re going to see them roll out.

Before we even get to the new modules, however, I want to update you on some VERY interesting developments on our end that are going to benefit you BIGTIME.

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A few months ago we here at Evolvor were asked to be a part of the ReverbNation “Marketing Experts” team, a service for ReverbNation members to contact those in the industry who can help musicians take their career to the next level. It’s a n honor and together with our Label 2.0 partnership means a lot to us. Here is the official Press Release.

ReverbNation, the leading marketing platform for more than 500,000 artists, labels, managers and venues, has partnered with a cadre of music marketing experts to provide Artists with an array of marketing services, such as PR, radio outreach, street team development, and Twitter or Google optimization — all under one roof.

Could ReverbNation possibly offer the Indie musician any more free business and promotional tools than they already have? With their free music widgets, email software, and stats programs, you’d think they’d run out of free things for musicians to use to spread the word about their music.

Not so. Over the past few weeks, ReverbNation has added several new things into their artist “Resources” section of their control panel, including information about several well known music industry consulting groups for bands to contact should they want outside promotion.

Read more... (533 words, 1 image, estimated 2:08 mins reading time)

So Label 2.0 is up and running, and we already have members applying our tactics and participating in the forums!

What’s also cool is, a week into our launch I’m already digging some of our members’ music; this week I’ve been listening a lot to Andrew Hand’s “Slow It Down”, and learning about his “Songs For Oprah” project.

We have some wonderful new content this week for Label 2.0 members:

How to Be a Google Rockstar: An Introduction to Search Engine Marketing

Read more... (449 words, 4 images, estimated 1:48 mins reading time)

For years the music business has been in the dumps. Since the beginning of the decade, consumers have stopped purchasing CD’s in favor of much more convenient methods like downloading single tracks from iTunes and stealing their album of choice from the Pirate Bay.

Most of the “old” hats in the music industry have tried to put a stop to these practices, and have failed miserably in doing so. The simple fact of the matter is that technology has affected many industries, and if you’re not going to change with the times, then you will simply be put out of business.

Read more... (1427 words, 3 images, estimated 5:42 mins reading time)