Using the Evolvor Methodology To Create A Killer Web Presence (Case Studies)
I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them. Below is a list of the latter, artists who have hired me to create a killer web presence. While a lot goes in to their development, I’ll let my work speak for itself.
John Gillette & Megastar Records
Learn Jazz Guitar with Chuck Anderson
How Does Pearl Jam Keep Fans In The Loop? It’s Called the Ten Club
It’s May, which can only mean one thing…a month long dedication to the Pearl Jam!
This year we’ve decided to have a little theme within our Pearl Jam love. That theme would be how Pearl Jam is one of the most fan friendly bands out there.
Since we started a little late this year, I’ll stop my yapping and get the ball rolling by talking about the Ten Club.
The Ten Club has pretty much been around to assist fans for almost the band’s entire career. While there have been changes, like mailing ticket orders to now doing it online, to flaws, like not really being updated on news, the Ten Club is still a great thing for the fans.
Introducing the Evolvor.com Contributing Authors Program
As someone who is heavily involved in the digital music realm, one of the things that becomes a challenge is staying on top over everything – between the 40-50 hours per week working on almost every aspect of the web, from coding and technical issues, writing and editing, doing research, setting up schedules and budgets, emailing, chatting on IM, wasting time on Facebook, and maybe getting to my 300+ subscription blogroll, there’s a ton of information out there for one to consume and digest.
It’s really too much for one person to take all that and somehow teach a village before that info becomes obsolete.
Twitter Me This – Will Twitter Help You Market Your Music?
It is an interesting time to be a musician. While many ask themselves, “how am I going to make money when people are just going to steal my music?”, there is an increasing number of opportunities for them to eliminate some of the marketing and distribution costs.
Actually, there’s an overwhelming number of free marketing tools online that enable artists to connect with fans. Once you break through the wall of no-brainers like MySpace and Facebook, it can be kind of intimidating with all the other networks and tools out there, especially when you run into someone like me and I geek out on you about things like Twitter.
Why Video Is More Important to Your Career Than Your Music
Let’s get one thing out of the way; your music is important. It’s your art, it’s why you’re here on the planet, and you’ve got to pour your blood, sweat, tears and soul into it. It has to be real and you have to feel it. They have to feel it. it’s all about the music.
What you have to understand, however, is if you want to make a decent living recording and performing your music, you have to understand how to capture the attention of your audience. You have to figure out how to create an emotional connection with them. This is the secret to building a fanbase and becoming successful.
About Me
Professional Web Strategist (SEO, Viral/Social Media, Web Dev, Analytics). My parents still don't understand what I do.
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These guys get online marketing at the deep-geek level yet translate their knowledge into clear, practical lessons. "I've checked out loads of sites that offer "advice" for independent bands. None are as intelligent, insightful and in-depth. I don't waste my time going anywhere else!" -Debra, guitarist and vocalist for rock power trio Devi