Pay-to-Play of Jango Echoes AdWords (And That’s A Good Thing!)

Posted by Albert Costill on May 5, 2009 in Marketing | Comments

For those who aren’t too web savvy, do you know why Google blew up a few years back?

It was because of their pay-per-click ad service called AdWords and it makes them a f%$#load of money.

The service is based around businesses that target specific keywords and purchase links that run along the right hand side of search results, and they only pay when someone clicks on an ad.

This is good for businesses, because they don’t have to waste time on trying to sell to people who are not even slightly interested in their product.

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How Yahoo Can Beef Up It’s # of Advertisers

Posted by Eric Hebert on Oct 20, 2006 in Design | Comments

Just read this post about how Yahoo is possibly working on a more-user friendly web publishing platform which in turn could increase it’s Search Marketing Solutions customers. I agree completely that if anybody out there has the ability to do this, it’s Yahoo. They currently already offer web hosting, template-based web design, and e-commerce solutions; the problem is these services either cost too much or just flat out suck. Let’s just say they are in a better position to offer better services before someone else (Google?) comes along and does it first.

Backing up my claim…

Posted by Eric Hebert on Oct 20, 2006 in News | Comments

…is this report on the state of TV advertising from the Hollywood Reporter, via AdHurl.

Super Bowl to be streamed over the ‘Net

Posted by Eric Hebert on Oct 19, 2006 in Design | Comments

Now, I may be ignorant to this, and someone correct me if I am wrong, but I’m pretty sure I have yet to see a football game, let alone a Super Bowl, streamed over the Internet. Because the ‘Bowl is the most watched TV program every year, I’m pondering how it will be watched in the future. With the rise of online video and the power that this format is taking, it’s easy to see how TV may be changing. More importantly, it’s apparent that the days of thirty second commercials are numbered.

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Chaos

Posted by Eric Hebert on Oct 16, 2006 in Marketing | Comments

Via Adrants: The University of Texas is hosting a conference on how technology is changing the ad industry, named ‘Chaos’, which takes place in November. I am actually planning a similar conference on a smaller scale that deals with how technology, in particular the internet, is changing business and career thinking. More details will follow in the coming weeks.