For those who aren’t too web savvy, do you know why Google blew up a few years back?

It was because of their pay-per-click ad service called AdWords and it makes them a f%$#load of money.

The service is based around businesses that target specific keywords and purchase links that run along the right hand side of search results, and they only pay when someone clicks on an ad.

This is good for businesses, because they don’t have to waste time on trying to sell to people who are not even slightly interested in their product.

Just read this post about how Yahoo is possibly working on a more-user friendly web publishing platform which in turn could increase it’s Search Marketing Solutions customers. I agree completely that if anybody out there has the ability to do this, it’s Yahoo. They currently already offer web hosting, template-based web design, and e-commerce solutions; the problem is these services either cost too much or just flat out suck. Let’s just say they are in a better position to offer better services before someone else (Google?) comes along and does it first.

…is this report on the state of TV advertising from the Hollywood Reporter, via AdHurl.

Now, I may be ignorant to this, and someone correct me if I am wrong, but I’m pretty sure I have yet to see a football game, let alone a Super Bowl, streamed over the Internet. Because the ‘Bowl is the most watched TV program every year, I’m pondering how it will be watched in the future. With the rise of online video and the power that this format is taking, it’s easy to see how TV may be changing. More importantly, it’s apparent that the days of thirty second commercials are numbered.

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Via Adrants: The University of Texas is hosting a conference on how technology is changing the ad industry, named ‘Chaos’, which takes place in November. I am actually planning a similar conference on a smaller scale that deals with how technology, in particular the internet, is changing business and career thinking. More details will follow in the coming weeks.

From adrants: I tend to dip my head in the advertising arena as much as possible, and thought you’d like this little “ad” from Bently.

It’s obviously a fake ad, and if it isn’t, then kudos to the individual who came up with it. I think fake viral ads done in this fashion are great forms of free viral advertising, even if it seem detrimental. I hope Bently is laughing at the sheer genius of this ad.

Reminds me of discussions I’ve had in the past about beer and cigarette campaigns I’d like to run (conversations had while drinking beers and smoking cigarettes). Keep an eye out, I may decide to finally throw some together…