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Category: Marketing

Topspin Development for The “Little Guys” Soon to Be A Reality

Topspin Development for The “Little Guys” Soon to Be A Reality

Topspin takes on ReverbNation and Bandcamp in Direct-to-Fan Management Tool Supremacy. UPDATE 2: Topspin is now available to the public; I will follow up this post with my thoughts shortly. UPDATE: Topspin goes public...

2011 Music Marketing Manifesto – Do You Have One?

2011 Music Marketing Manifesto – Do You Have One?

Last year around this time I wrote my “music marketing manifesto for 2010“. So what has changed for this year? Nothing really. Nope, my ideas are pretty much the same – build your audience...

Posting Your Songs or Events on Facebook is NOT Interacting

Posting Your Songs or Events on Facebook is NOT Interacting

Oh Facebook, how you’ve done wonders for all of us to post pictures of lol catz and links to celebrity news articles we read when we should be at work. Yes, Facebook has opened...

“Asshole” Musician Advice: How to Properly Email People

“Asshole” Musician Advice: How to Properly Email People

I’m really trying hard to get back into the habit of blogging regularly; after almost 2 years of hit-or-miss posting, I’m refreshed and have A LOT to say about this business, things I’ve noticed...

Client Spotlight: Jazz Guitar Composer and Teacher Chuck Anderson

Client Spotlight: Jazz Guitar Composer and Teacher Chuck Anderson

“I have known Chuck for many years. He’s still one of the finest guitarists on the planet. Glad he is back on the scene”. -Jimmy Bruno, Internationally Renowned Jazz Guitarist For the past 8...

Using the Evolvor Methodology To Create A Killer Web Presence (Case Studies)

Using the Evolvor Methodology To Create A Killer Web Presence (Case Studies)

I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them....

The Evolvor Music Marketing Manifesto for 2010

The Evolvor Music Marketing Manifesto for 2010

Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that...

Free LIVE Label 2.0 Call With Steve Gerstman of CutMerch on Selling Merchandise

Free LIVE Label 2.0 Call With Steve Gerstman of CutMerch on Selling Merchandise

Continuing our live education series, we are very excited to announce that on Tuesday, March 2nd, we will have Steve Gerstman of CutMerch and Greg Rollett from Gen-Y Rock Stars talking about merchandise for...

Forget a Record Deal: 100 Digital Resources for the Indie “DIY” Musician

Forget a Record Deal: 100 Digital Resources for the Indie “DIY” Musician

Everyone’s talking about how the Internet is changing the music industry by empowering artists with all the tools they need promote themselves. While this is true, going from playing house parties to becoming a...

Changing How Musicians Connect With Bloggers and the Press Release 2.0

Changing How Musicians Connect With Bloggers and the Press Release 2.0

It’s been a solid 3+ years as a blogger here at evolvor, and because of that I’ve earned a ton of experience not only in the content development side of things, but also in...

30 Seconds to Mars “Fan-Face” Album Cover Stunt an Overwhelming Success

30 Seconds to Mars “Fan-Face” Album Cover Stunt an Overwhelming Success

Thirty Seconds to Mars set out to do something that had yet to be done when it came to releasing their latest album, This Is War. Jared Leto and fellow band mates asked their...

The Evolvor Music Marketing Methodology

The Evolvor Music Marketing Methodology

One of the hardest things about working in this business is trying to explain to people what exactly it is that I do. People are always thinking that marketing online is a “magic button”...

16 Ways ReverbNation is Changing the Digital Music Landscape

16 Ways ReverbNation is Changing the Digital Music Landscape

Unless you’ve been living under a rock for the past few years, you no doubt have heard about ReverbNation or at least stumbled across an artist using its tools and services. Simply put, no...

Interview With Atreyu About Marketing the New Album Congreation of the Damned

Interview With Atreyu About Marketing the New Album Congreation of the Damned

Atreyu’s new album drops tomorrow. In addition to checking out their latest webisode, I got a chance to ask bass player Marc a few questions about how they’re label is Congreation of the Damned....

How to Apply Word of Mouth Marketing to Your Music Career

How to Apply Word of Mouth Marketing to Your Music Career

After reading the Word of Mouth Manual: Vol. II by Dave Balter, I have some interesting marketing ideas to share with you. Home business owners need cost effective ways to market their products and...