Category: Marketing

Direct Response Marketing: RoofingIntelligence.com

Direct Response Marketing: RoofingIntelligence.com

Metal roofing has exploded in popularity in recent years for a good reason: it is a long lasting and attractive product that will keep your home protected for decades. Not only will it outlast...

Business Consulting Client: The Media Cooperative

Business Consulting Client: The Media Cooperative

I had the pleasure of spending the first 4 months of 2012 working almost exclusively with The Media Cooperative, a Philadelphia digital marketing agency that builds businesses online. The Media Cooperative gives companies the...

Did Google + Just Became the Most Important SEO/Marketing Tactic of 2012?

Did Google + Just Became the Most Important SEO/Marketing Tactic of 2012?

It’s been quite a LONG time since I’ve written a post that wasn’t some diatribe for musicians that would cause headaches and break hearts (and ultimately be looked at as rubbish, even though I...

Do You Have the Right Marketing Mindset? I’ll Bet You $60 That You Don’t!

Do You Have the Right Marketing Mindset? I’ll Bet You $60 That You Don’t!

Yep, you heard me correctly – I’m here to challenge your concept of what marketing is and how you’re thinking about it. Now don’t get me wrong, I’m sure there are plenty of you...

Using Twitter & Google Hot Trends to Find New Things to Talk About

Using Twitter & Google Hot Trends to Find New Things to Talk About

Using Twitter & Google Hot Trends to Find New Things to Talk About So I sat down with the boys from Villains Like You last night to discuss blogging strategies now that we finally...

Music Industry Challenge: Doing Some “Real” Marketing For a Change

Music Industry Challenge: Doing Some “Real” Marketing For a Change

As we continue unwrapping some of the things I’ll be teaching in my upcoming music certification course, the next big topic that drive me nuts is the topic of marketing. Much like the misconceptions...

Looking to Have Your Music (and Career) Reviewed?

Are you looking for an industry professional to give you an honest and helpful analysis of what you’re doing and where you’re going in your music career? One of the toughest aspects about working...

Topspin Development for The “Little Guys” Soon to Be A Reality

Topspin Development for The “Little Guys” Soon to Be A Reality

Topspin takes on ReverbNation and Bandcamp in Direct-to-Fan Management Tool Supremacy. UPDATE 2: Topspin is now available to the public; I will follow up this post with my thoughts shortly. UPDATE: Topspin goes public...

2011 Music Marketing Manifesto – Do You Have One?

2011 Music Marketing Manifesto – Do You Have One?

Last year around this time I wrote my “music marketing manifesto for 2010“. So what has changed for this year? Nothing really. Nope, my ideas are pretty much the same – build your audience...

Posting Your Songs or Events on Facebook is NOT Interacting

Posting Your Songs or Events on Facebook is NOT Interacting

Oh Facebook, how you’ve done wonders for all of us to post pictures of lol catz and links to celebrity news articles we read when we should be at work. Yes, Facebook has opened...