Did Google + Just Became the Most Important SEO/Marketing Tactic of 2012?
It’s been quite a LONG time since I’ve written a post that wasn’t some diatribe for musicians that would cause headaches and break hearts (and ultimately be looked at as rubbish, even though I was right). Now, with the recent news from Google regarding the inclusion of Google+ sharing as part of their search results, I’ve decided to re-join my SEO family that gave birth to me so many years ago and pick apart the topic. After months of insight boiling in the back of my mind, and seeing the growth of Google+ (and the +1 signal) influence on search in my own projects, I’m here today to say that Google + is going to have a very important impact to your SEO strategy here in 2012, and it’s going to be a lot bigger then you might expect.
You Don’t Have to Work It Out to See the Value in Free Downloads
Disclaimer: This is a blatant plug of a band that I’m a street team member of, and I am doing so because 1. I want to get the attention of their label so someday I can maybe work for the band and 1. ‘Cause they promised a few of us Street Teamer’s some free schwag!
If you’ve been living under a rock for the past 6 month’s you probably missed Fitz and the Tantrums, who have been getting serious press and just got done a long cross country tour. I was a little ticked off that I missed them earlier this month at the TLA because I know the next time I see them, it will be in a much larger venue. This is by far the coolest pop act I’ve seen in years and I love their classic sound.
Are You a Stupid Musician? (Study Shows that You Are)
Hey everybody, it’s me, mister negativity here again. I know I’ve been quiet for a few months, and I have a good excuse. I decided to pack my bags and move on to bigger and better things.
Do You Have the Right Marketing Mindset? I’ll Bet You $60 That You Don’t!
Yep, you heard me correctly – I’m here to challenge your concept of what marketing is and how you’re thinking about it.
Now don’t get me wrong, I’m sure there are plenty of you out there that indeed “gets it” when it comes to building a brand and marketing on the web. You’re probably the ones out there that have engaging blog posts and don’t spam the hell out of your Facebook fans and Twitter followers with some lame message.
Wanna Get Your Song Judged by Tom Waits & My Morning Jacket?
Think you’ve written a song that has what it takes to break out? You might wanna pay attention then.
The International Songwriting Competition (ISC) is now accepting entries for the 2011 competition. Now is your chance to enter what the NY Times calls “the competition to take note of” with $150,000 (US) in cash and prizes – including $25,000 (US) cash for the grand prize winner alone and the most prestigious judging panel of any songwriting competition worldwide.
Riffs And Scribbles: How to Write Your Own Hit Rock Song
This is a guest article by Ed Sadler, Lead singer and guitarist from Fear Zero, who’s latest album Whole Damn Nation, is available now. Learn more about Ed and the band after the jump.

I remember being a kid listening to my favorite bands of the day and wondering, “how do they do that?” It seemed totally amazing to me that someone could take an instrument and create this piece of music that made me have so many strong feelings be it happiness, anger, joy, and write these words that seemed to speak to me.
Swamp Rockers Dance Hall Pimps Launch New Website
Check out the new site for the LA swamp rock band Dance Hall Pimps.
Add banjo to the moody organ and poetic vocals of the Doors, shake in the rock beats and riffs of the early Kinks and Rolling Stones, stir in the playful darkness of The Cramps, add a dash of the Preservation Hall horn section and indulge yourself in the swampy rockin’ good time spirit of the Dance Hall Pimps.
Stay tuned for the release of their debut album!
Using Twitter & Google Hot Trends to Find New Things to Talk About
Using Twitter & Google Hot Trends to Find New Things to Talk About
So I sat down with the boys from Villains Like You last night to discuss blogging strategies now that we finally have a solid design down for their new site. A lot was discussed, but one of the things that stood out was keeping up with what’s in the news and using current events as inspirations for content. What ended up happening was a discussion about a song they had just written after seeing the tornado destruction in the south, which turned into them actually scheduling studio time to record the track in a few weeks, setting up a relief fund, and more. In an hour we had taken the subject of what’s going on in the world and turned it into a solid goal for the band to focus on over the summer.
Music Industry Challenge: Doing Some “Real” Marketing For a Change
As we continue unwrapping some of the things I’ll be teaching in my upcoming music certification course, the next big topic that drive me nuts is the topic of marketing. Much like the misconceptions around the business models associated with this industry, marketing is very much misunderstood. It’s such a shame too – with all the wonderful tools we have at our disposal like Facebook and Twitter, much of the attempts at marketing by musicians today is nothing short of spamming their friends and followers to get people to pay attention to what it is they are trying to do, whether it be promote a show, sell an album, etc.
My Challenge to The Music Industry Day 1: Giving Your Music Away For Free
Unless you’ve been living under a rock this week, you no doubt probably know by now that I’ve just launched the Evolvor Music Industry Certification program, with the first class kicking off in July. I’m super excited to get my hands dirty working with new bands and artists, and know it’s going to be a lot of fun and rewarding for all participants.
There are a ton of reasons why I decided to start my own training course, and I wanted to elaborate more about them outside of the actual sales page. Over the next few days I will be offering challenges to you that I go into detail with in the course, but want to give you a taste of some of things we talk about.


Professional Web Strategist (SEO, Viral/Social Media, Web Dev, Analytics). My parents still don't understand what I do.
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