Tag: strategy development

  • Digital Marketing Lessons From a Child: Know Your ABCs

    When developing digital marketing strategies, many companies approach them as if they were a child learning to write their ABCs. They put in the work and effort, for the ohs and ahs of a few individuals, who hang them up on the ‘fridge’, until a few months or years pass and they write something better […]

  • Using Social Media to Drive Business Results

    As technology has become more sophisticated, so has the ability of companies to use technology for advantageous measures.  One of the most exciting tools of the technology era is social media. Social media is a form of communication that is disseminated through social interaction.  It is created using highly accessible and scalable publishing techniques and believed […]