Tag: search engine marketing

Twitter ramps up AMP

July 7, 2017
Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to...

Fix your outbound link problem in a single workday

July 7, 2017
Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true....

Google Posts are removed after 7 days, with one exception

July 6, 2017
Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events....

This script automates adding any AdWords data to a Google spreadsheet

July 5, 2017
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I...

SEO case study: Zero to 100,000 visitors in 12 months

July 5, 2017
You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that...

The biggest trends & changes in PPC so far in 2017

July 3, 2017
In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given...

How to determine if that ‘free audit’ solicitation email is legit

July 3, 2017
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have...