Tag: digital marketing

  • Establishing Authority – Lessons from America’s Finest

    We all know the song: sing it with me. ♪Bad boys, bad boys, Whatcha gonna do, whatcha gonna do, When they come for you♪. Law officers have been in the news recently, some for good, and some for bad. I’m not going to link to a bad story. Just check your Facebook feed or any […]

  • Achieving Expressive Social Media ROI

    NWA may have said it best: [Dr. Dre:] Yo, man… There’s a lot of brothers out there flakin’ and perpetratin, But scared to kick reality. [Ice Cube:] Man, you’ve been doing all this dope producing. You had a chance to show ’em what time it is?… [Dr. Dre:] So, what you want me to do? […]

  • Digital Marketing Lessons From a Child: Know Your ABCs

    When developing digital marketing strategies, many companies approach them as if they were a child learning to write their ABCs. They put in the work and effort, for the ohs and ahs of a few individuals, who hang them up on the ‘fridge’, until a few months or years pass and they write something better […]