Life is short.
It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company.
All of it.
Seems radical, but let’s take it one step at a time.
To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post:
+ The Broken Promise of Marketing Utopia, Implications.
+ The Broken Promise of Marketing Utopia: Examples.
+ Win Big: Stop Posting Content for Organic Reach On Social Channels.
+ Is the Huge Audience on Social Media Platforms Completely Useless?
+ Is the Idea of Marketing Utopia Permanently Dead?
I urge you to have an open mind. My plan is to challenge your critical thinking skills, and share lessons that will apply broadly across the professional effort you put day in and day out. Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy.
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