2019 began and along with January comes new business definitions, new KPIs, challenges, and sales channel strategies. With that in mind, we produce this content, which will help you strategically define SEO. Let’s go ahead! If you want to know more information about SEO strategies you can check here Glamy SEO Service.
How to put together an SEO strategy for 2019
The SEO work involves different areas, scenarios and different specifications for each client, each industry and especially challenges! The affordable SEO and some affordable SEO company are there Sometimes the platform has technical limitations, sometimes the money for SEO is reduced or the workforce will not be able to handle a project. To define possible SEO strategies for 2019 let’s first look at what happened in 2018 that impacted search and how we can leverage these changes and updates from Google to gain relevance and get the year off to a good start with the algorithms;
What happened in 2018 that will impact 2019
We can’t exactly pinpoint how many algorithm updates we’ve had this year, but we have sources, clues, and in some cases Google’s own confirmation that something has changed. Even though we don’t know all the details of what happened 100% of the time, it’s very reliable information.
So below we will go through 8 proven and significant changes we had at Google in 2018.
Core Update Brackets
When: March / 2018
This was a broader algorithm update. This kind of change does not always happen. The most common changes are focused on a particular point.
With this change, older algorithms such as Panda became part of the core algorithm.
A summary of the Brackets Core update was on user-relevant content and providing a good browsing experience.
This may seem like an easy task at first, but producing the right content for the exact moment of the user’s journey, whether it is to learn something, lead capture or conversion, is not simple. Focus on producing content for your user and for every moment of the journey.
If you have any questions about Panda or what they are and what each of Google’s main algorithms works, don’t worry! We have a page with content about exactly that.
Mobile-First Index Rollout
When: March / 2018
Google crawling, indexing, and rating used the desktop version of one-page content to generate the first index.
However, they noted that often the desktop version was very different from the mobile version. Thus, indexing started to go the opposite way: from mobile to desktop.
In practice, this update has consequences that can be serious.
If your site doesn’t have a responsive or mobile version, some pages may take longer to crawl.
Practically in all markets, the growth of access via devices such as smartphones and tablets is growing, so if it is not evolving with the market, it is a waste of time and money.
Important: Not having a responsive or mobile site does not directly impact desktop results. Unless, for navigation reasons of the crawler, since the indexing will be done on mobile and then on the desktop.
Video carousel at SERP
When: June / 2018
Google moved videos of organic-like results to a dedicated video carousel.
This has dramatically changed some search experiences and also made clear the importance of working with videos on marketing strategy as a whole.
It was the time when optimizing only the pages. Image optimization, data marking, zero position, among other demands and strategies are increasingly evident. Google increasingly thinks about user experience. Do it too!
When: July / 2018
Mobile Speed affected only pages with slower experience for mobile users and this resulted in only a small percentage of queries.
Search intent is still a very strong signal, so a slow page can still rank highly if it has relevant and excellent content.
Check out the post below for a full article about the impact of page loading on SEO.
When: August / 2018
August was a busy month at SERP. Google has made a major update to its algorithm that mainly affected niche healthcare, medicine monetization.
This was a broad update of the main algorithm and again, focusing on good content. In this case, the biggest impact was on sites that offer “quick” or “questionable” ways to make money, or lose weight, for example.
Generally speaking, they are websites focused on how to make money and life events. The Google reviewers guideline defines these sites:
Pages that ask for personal information, such as your social security number, bank details, among others that can be used for forgery, theft, purchases with your data, among other problems.
e-Commerces and pages that make monetary transactions. In general, pages that request the user to purchase data.
Pages that provide health or medical information that may affect your physical well-being. For example: how to lose weight sleeping.
Pages with advice on life’s big decisions. For example, how to raise your child or how to get rich.
Pages that offer advice on traditional life problems. They are about happiness and finance (pages that provide legal or financial advice).
Increase search with 0 results and snippet layout
The zero position is a prominent snippet just below the ads on Google Ads, before the other organic results.
Usually, the zero positions are related to the search for questions, such as What are Digital Marketing channels, how to clean silver, who was Bozo in Brazil, among other questions.
With this update, companies that were often not even known began to gain space through position 0.
In this example, the 1st place is the Digital Results, just below, in 2nd, is the Marketing. Also, note the Metrics and Domain Authority and Page Authority. It is worth mentioning what we have seen so far, several changes in Google were relevant to good content.
Title and Description back to the default size
Yes, the size of the title and description has changed again. 5 months after Google increased the title size to 160 characters and the description size to 320 characters, we return to the previous pattern.
Today we have for a title the ideal is not to exceed 68 characters. This number already serves mobile and desktop.
For description, it is around 155 characters.
What do you learn from this? Whenever you have a Google update of variations in title, description or any other that has to change all pages (even if automatically), do the main pages and keep updating the others gradually. You never know when that might change.
More relevance over HTTPS
Security has once again gained relevance in the eyes of Google. Https is a more secure protocol that helps your computer exchange information with the server.
As with the Medic Core update, there is a clear concern for security and good user experience.
What we anticipate in SEO for 2019
According to our crystal ball… 2019 will be a year when we will have some updates on technology, content, and usability. We have put together a brief list of subjects that can (in fact, will!) Generate changes in SERP.
E (Expertise), A (Authority) and T (Trust)
E (Expertise), A (Authority) and T (Trust), in Portuguese, expertise, authority, and trust. This was one of the key turning points in Google’s guideline in 2018 and it seems to continue to be heavily explored.
This factor is linked to content, technology, data tagging, and link building.
Punctuating each of the themes:
Make content according to your expertise. If you are responsible for a particular area in your company or industry, write about it. Increasingly, Google values each other’s people and qualifications.
Work to have authority on a particular subject. In this case, it is worth the alert to work the link building. Search for niches in your market or industry and gain backlinks on sites with good KPIs for users, in other words, focus on relevant sites.
Trust is closely linked to the previous two points. You gain the trust of the market and users by producing quality content, generating information for your industry, working your personal brand and effectively participating in the market.
By 2018, Google made it clear that it will prioritize sites with the good loading speed, secure sites, and by 2019 it will continue this move to prioritize more technical issues.
The challenge of fast sites continues!
Optimization for questions
EAT is very important in SEO. Thus, answering the questions of users and their potential customers is essential.
This can be done through a blog or a well-structured FAQ page. In both cases, the content should be well worked, and specially made for the user, solving their pains and desires (if possible).
In addition to strengthening authority and expertise, there is still a good chance of reaching position 0 .
Strategies that can be used
After much explanation, types of results and some examples. Let’s start with what must be done. We ‘sifted’ some strategies that can be used to leverage results for your site, be it e-commerce, institutional site or blog.
Search for zero position
Search the Customer Service, FAQ, or customer service/user for the top questions asked and structure relevant content to answer them.
Do not write to convert, write to help the user. The conversion will be a consequence, but worth a CTA for a newsletter.
For position zero, it’s a good idea to look at other results at position zero and see how they are structured and what Google presents on SERP. Already I say that having well-structured headings will help Google identify which are the most important points of your answer.
Expert Content Production
Thinking of enjoying the EAT, the denser and better-written content, the better. Look for subject matter affordable SEO expert in your company to produce the content.
Along with the content, work your personal brand. Be a reference in one or more subjects, seek authority, go to events, be a reference in your affordable SEO marketing or industry.
Content-focused on user demands
Just like the zero position, write to the user. FAQ and SAC are real mines for SEO. From there come many opportunities in terms of both ranking and conversion.
Remember, solving user problems. Certainly, you, knowing the market, can help a lot in the production of content.
Link building with same niche sites
Another strategy based on the EAT. This time the focus is on authority.
By working on link building on niche sites, you gain authority and relevance and this helps you become a reference. KPIs like <a href=”https://seopressor.com/blog/how-to-increase-domain-authority/”>domain authority</a> trust flow and citation flow are important, but links from sites that address the same subject will also help a lot.
Chat with your user
That’s right, talk. Use surveys, analyze data, contact your customers and users to find out what they expect.
At GlamySEO Service site, we use surveys to understand the concerns and pains of customers and users regarding the SEO universe. Even this content was written because research results showed that doubts in SEO strategy are one of the pains that need to be addressed.