More than 50 percent of Americans read news on the internet, and a significant number of these people get most of their news from headlines on social media. Posting curated content on social media is a great way to increase sales and brand awareness for your business. Still, many people don’t fully comprehend the techniques behind how to do curation. Curation is an important part of content marketing, but the practice can be a lost art when many algorithms automatically share content for you. However, these methods are rarely as successful as a well-thought-out content curation strategy.
If you’re interested in learning how to do curation correctly, the following infographic can get you started. Start by holding a curation ideation session with your team so that you can find your connections within your industry and figure out how to increase relationships with other industry influencers. This process is not something that happens magically by itself; you need a strategy and a plan.
Your marketing strategy gains many benefits from content curation. Not only will curation help you build relationships with industry influencers, but as those relationships grow, your brand will get more attention, which can increase sales. Learn what you should do to make the most of content curation for your business.