Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The difference? For SEO professionals, this means higher rankings on search engine result pages (not full-sized candy bars).
This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start implementing — or face the nightmarish consequences.
Google’s main goal (besides making money with Google AdWords) is to give its users the best search results. Google does this by using its complex algorithm to serve up the most relevant and user-friendly websites that relate to a user’s search. One way you can help Google find and understand specific information on your website is by using schema markup code.
Schema is simply another way to organize the data/information on your site, and it gives Google a roadmap to your content. (Halloween analogy: Schema is like having a flashlight while walking through a haunted house — it highlights the path you need to take to get out the front door.)
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Ignoring these 6 SEO strategies could come back to haunt you