The underlying objective of every digital marketing campaign is to reach a target audience. The World Wide Web is a vast space. Although this would mean that you’d have a global consumer base, you’ll also be competing with many businesses for the attention of customers.
Thus, being aware of analytics is crucial because you want to know whether your strategies are useful for your brand. You don’t want to spend your already limited resources on tactics that aren’t bringing a return on investment (ROI).
One of the primary aspects that you should monitor is website traffic. You should know how many people are visiting your domain for a specific period. It’s a crucial indicator that your digital marketing efforts are fruitful.
Some tips to help you monitor your online traffic:
- Have the Right Tools
To keep track of your site’s statistics, you should have specialized tools that will retrieve data for you automatically. This way, you can focus on interpreting the insights that you have accurately.
As mentioned above, you’ll need a website traffic tool to provide comprehensive information on the number of visitors you have for a specific period. Most apps have additional features that allow you to measure user engagement and conversions.
Digital marketing should be a personalized campaign, so it’s really up to you to experiment with various tools to find the best software that fits your business’ needs and goals. Determining what you want to achieve for each strategy can serve as a guide on the necessary features for your app.
- Conduct a Site Audit
A site audit is crucial for monitoring your online traffic because it helps you figure out which parts of your website are functioning well and which ones aren’t. This way, you can improve the latter elements to boost the experience of users in your domain.
Here are a few factors that you should check during your audit:
- Indexed Version: It’s possible to have several versions of your website indexed on Google and Bing. For instance, human users can determine that http://mydomain.com and https://mydomain.com are the same sites. Unfortunately, search engine bots consider them as two different URLs. You should check this aspect and make sure that you redirect the other versions into your primary domain.
- Mobile-Friendliness: With most users preferring to use their mobile devices to use search engines or scroll through their social media feeds, you should ensure that your website looks good in every screen size, platform, and orientation where it’s accessed. Responsive web design is a key solution to this issue.
- Site Speed: Today’s generation of web users also want to get information instantaneously. If you don’t improve the speed by which your website’s elements load, you run the risk of increasing your bounce rate. With this, use techniques like compression and caching to boost your site speed.
- On-Page SEO: On-page SEO focuses on optimizing web pages to rank higher in the search engine results pages (SERPs) for relevant keywords. It pertains to the content as well as HTML source codes.
- Broken Links: Any broken link redirects web visitors to an error page, and their exploration sometimes stops right there and then. These links can significantly detract from the positive experience users have on your website. Make sure you conduct regular site audits to fix this issue.
- Set Filters for Junk Traffic
Junk traffic is traffic that’s useless for your monitoring efforts. One example of this is your own traffic. Obviously, you’ll be visiting your website often since you’ll be publishing content and interacting in the comments section. However, this can skew your data, so you should set filters to recognize your IP address.
Another junk traffic is those that come from so-called ‘bad referrers.’ You should filter spam and other questionable sources to avoid damaging your website’s rank and reputation.
- Know What to Look For
Search engines have been secretive about their ranking signals (if you need links, check out outreach links with Husky Hamster). That’s why you have to monitor more than the number of visits your site garners daily, weekly, or monthly. You should also look at the bounce rate, average time per visit, and conversions since these factors can be indicators of your domain’s good performance.
Improving the number of web visitors to your site can lead to exponential growth for your business. After all, digital marketing is still a numbers game. You have to get your message out there to ensure that it reaches your target audience or potential customers.
You should invest in the right tools so that you can get accurate information on your site’s statistics. Know what to look for and perform audits regularly to improve weak areas. Lastly, set filters to avoid skewing your data.