How to Use APIs to Increase Your B2B Customer Engagement
Customer engagement is very important to businesses overall success. As a business owner, it is paramount to have your customers engaged with your brand as much as possible. This is because the more engaged that they are, the higher the chances that they buy from you, and promote your brand amongst their peers. According to Gallup research, a fully-engaged customer represents 23% more revenue than an average customer. Most business owners understand the importance of customer engagement, and as a result, are always looking for ways to increase theirs. According to the market research company Forrester, 72% of businesses say that improving customer experience is their top priority. However, when most business owners talk about improving customer engagement, they only focus on improving their B2C customer engagement and ignore their B2B customers. This is likely due to the fact that many businesses do not know how to increase their B2B customer engagement efficiently.
This is where APIs come in. APIs are excellent tools that businesses can use in order to increase their B2B customer engagement. Unfortunately, many business leaders do not know what APIs actually are, or how they can help increase their B2B customer engagement. If you are one of those people, you have stumbled upon the right page. In this article, I will be discussing what APIs are, and how to use them in order to increase your B2B customer engagement.
What is an API?
Application Programming Interfaces (APIs) are a set of operations that you can implement on your webpage that enables you to create applications. Some of the applications that APIs enable you to create include online forms, shopping carts, word processors, spreadsheets, and email programs. Aside from creating applications, APIs also allow many different segments of the internet to communicate with each other simultaneously. Many well-known companies such as Airbnb, Uber, and Alibaba, all use APIs in order to help increase their overall customer engagement numbers.
How Implementing APIs on Your Webpage Increases B2B Customer Engagement
Implementing APIs on your web page shows your B2B customers that you are up to date with all the latest technologies, and also provides fast, accurate, and tangible evidence that doing business with you will benefit them. For example, by creating a spreadsheet through the use of APIs, you can show your B2B customers copious amounts of data that proves doing business with you would be mutually beneficial. Although it is possible for a human being to manually record any necessary data that a business might need, the reality is that using APIs is much more efficient because they are faster and more accurate than a human. Human beings make mistakes, and sometimes these mistakes can really hurt a business. The use of APIs eliminates the inevitability of human error and allows you to save time and focus on other important tasks regarding your business. That is one reason why APIs are important to have on your webpage.
Another reason why APIs are extremely important to have on your webpage in order to improve and increase B2B customer engagement is that they allow businesses to answer customer questions and concerns quickly and accurately. If you are unable to answer client questions quickly and accurately, the client may start to think that you don’t know what you are doing, and therefore, are less likely to engage with your brand.
There are many different types of APIs that you can implement on your webpage, and the more that you implement the better. However, if your main focus is to increase your B2B customer engagement, then the types that I would prioritize the most are RESTful APIs. This is because they are more customer orientated than others.
What is a RESTful API?
A RESTful API is a type of API that uses HTTP requests to get, put, post and delete data. In other words, RESTful APIs are used to create, read, edit, and delete data. As stated previously, having access to accurate data is important when it comes to B2B customer engagement because you need to prove yourself to B2B clients. Thankfully, RESTful APIs provide you with quick and accurate data that you can then share with your B2B clients in order to prove that doing business with you and engaging with your brand would be mutually beneficial.
In summary, many businesses top priority is to increase their customer engagement. This is because businesses know that if they increase their customer engagement, their profits will increase as well. However, many businesses only focus on increasing their B2C customer engagement and ignore their B2B customers. This is most likely because many business owners do not know how to properly increase their B2B customer engagement. Luckily, all you need to do is implement APIs on to your webpage, and you will increase your B2B customer engagement in no time.