The internet is a vast collection of content. Contributing to that collection is an important way to promote your business.
So which medium is right for you?
Can you write a blog every week?
Should you create a sleek video about your company for your Facebook page?
Sure, you could–but all of those methods take up a lot of time, and the reward isn’t acquired very quickly.
You’re a business owner that wants results fast. Get those results with podcast production.
Wait…podcast production? Really?
When your business pursues podcast production, you see immediate benefits. Podcasting isn’t just about uploading episodes, sharing them onto social media, and promoting your business.
Podcasting can become a crucial networking tool that will bring more clients to your business than ever before.
Here are some more reasons why your business needs to start podcasting NOW.
You might not realize this, but for businesses, having guests on your podcast is a fantastic form of networking.
Unlike happy hour mixers or weekly business networking meetings, podcast production allows you to make networking an experience.
Instead of sharing a cup of coffee with a prospective client, imagine bringing them to a podcast production studio.
When they sit down in front of that microphone and put those headphones on–trust me–they are going to feel like a celebrity!
The podcast medium itself allows for a casual conversation with your guests.
This relaxed and intimate environment might bring out some amazing stories from your guest that you might not have gotten in a crowded Panera Bread during a lunch meeting.
When you record an episode with your guest, you feel closer to them, and they’ll love sharing their journey with a captive audience.
In a world where every business has a personal blog–how can your business stand out?
Some people will tell you that the podcast market is oversaturated, but they only feel that way because everyone is paying attention to podcasts.
Which is why you should too.
Americans are becoming increasingly aware of podcasting.
In 2019, 70% of Americans are aware that podcasting exists, and 50% of Americans have listened to a podcast.
Experts are projecting the podcast audience to grow to 132 million people by 2020.
That’s a big audience waiting for your message.
Podcasting is such a versatile medium.
If you have a budget, you can easily find a podcast production company that will hold your hand throughout the process. (Oh, hey I can help you with that!)
They record, edit, and distribute your show for you. All you need to do is set up those fantastic networking opportunities (i.e., podcast guests) and sit back and enjoy the praise your episodes will receive.
If you’re an entrepreneur on a budget–you can podcast too!
You don’t need to start your show sitting in front of a condenser microphone in a high-end podcast production studio.
If you can’t handle NPR like podcast production costs, don’t worry. All you need is a microphone, a computer, and a Zoom account.
You can hire a podcast production coach (hi again) that will teach you how to record interviews on the go from your laptop.
They can also help you find the right podcast production equipment that will make your show sound great within your budget.
Some people enjoy recording interviews for their podcast, but they don’t have the time to edit and distribute their show.
Those podcasters usually send their audio files to a podcast post-production service (I do this too!) where their .mp3s are edited together as one episode and then uploaded to various podcast distribution channels.
The amount of time you spend on podcasting all depends on your budget and interest in the post-production process.
You should expect to make an investment either way.
Remember, you’re not just investing in an .mp3 people can listen to–you’re creating unique networking opportunities while promoting your business.
Every new podcast requires a little investment, but the possibility of reimbursing yourself for that investment is increasing with each year.
Radio ad revenue has remained stagnant for years, but podcast ad revenue continues to climb.
Podcast advertising is projected to break $659 million by 2020, making this medium an exciting place to advertise your products or services.
Podcast audience demographics show that listeners are well educated and eager to purchase products recommended by their favorite podcasts.
Their incomes are also significantly higher than the general population.
Not only will you be promoting yourself and your services on your show, but you have the opportunity to generate income.
If you focus on the content of your show and create a captivating podcast with a broad audience, you can seek out sponsorships.
You could also seek sponsorships from colleagues you’ve worked with. They’ll love promoting their business on your hot new podcast while helping you cover your podcast production costs.
Podcasting is an exciting venture that can be tackled in several ways. The medium is forever changing, and your show can change with it.
You’ll be surprised at the opportunities that will spring up after you’ve interviewed a few noteworthy people.
If you’re convinced that podcasting is right for you, but you don’t know where to start, email me at JoAnnaVT@gmail.com to set up a time to chat.