Let’s face it – SEO trends are constantly changing. This makes it difficult to stay on top of the best practices, especially when you’re always on the go. Not to mention, 91% of B2B companies are taking content strategies by full storm, based on reports by CMI. In fact, both IoT and Big Data analytics are vital for marketers in terms of gathering information and in turn, helping businesses make the necessary improvements in services, products, and consumer experience.
As 2019 is finally upon us, it’s time to start thinking about the next best marketing strategies and how to use them to stay ahead, even on the road. So, why should you stay up-to-date on the latest SEO trends while you’re on the go? Whether you’re a digital marketer or a small business owner, keeping up is vital to the success of your business.
Follow Dedicated Marketing Publications
Follow digital publications dedicated to marketing, such as Marketing Week, EConsutancy, Campaign, and Brand Republic are reliable resources focused on the latest trends. With an online subscription, you can pack your bags light and receive insider tips and advice via email. Not to mention, following the best resources will help you stay ahead of the game without missing a beat.
Continue Building Valuable Skills
Nowadays, you can continue to study and learn digital SEO skills without having to return to University or even leave the comforts of your own home. You don’t technically need a degree in communication to get hired as many companies in the digital marketing field will hire you based on your experience and the ability to learn and be trained. As such, taking the steps in Hubspot, Content Marketing Certification, and Google AdWords will give you a greater advantage. There are several online modules to choose from, depending on what you need.
Maintain Team Networks
When you’re traveling, the connection between coworkers and clients can be lost unless you make an effort to stay in touch. Use a professional messaging service such as Slack or Google Hangouts to make the most of engagement with your teammates. After all, having a stable network will help you stay on track of the latest trends, discuss issues, and even share thoughts on what’s to come next.
Connect with the Local Digital Community
Besides the many online resources and networks, aim to build more connections with the latest community of digital nomads and expats in your area. Facebook groups are also a great way to start the search as connecting with other nomads is not only a good way to get information on the local area but even introduce you to more opportunities. For example, if you need a content writer to help build your landing page, you may find a copywriter in the local community instead of turning to the web.
As technology changes, it is important to boost your knowledge to build better strategies. Through constant learning, you will stay in the know regarding the latest digital marketing techniques. After all, succeeding at digital marketing doesn’t have to put a pause on your travels and vice versa.