One of the biggest challenges of content marketing is getting people to actually see your content. Yes, you need to follow SEO best practices and write engaging content that is scannable and formatted for the Web, but none of that really matters if people don’t get hooked by your title and click through to actually read your content. That’s why it’s critical that you learn how to write effective titles and headlines that draw in your audience.
A good title tells your audience exactly what to expect from reading your content. It should be unique, specific, useful, and create a sense of urgency. If you don’t know where to start with your titles, check out the following whitepaper from CopyPress featuring information from industry experts, such as Neil Patel, to show you exactly what to write in your titles and headings to get a response from your audience.
In the following infographic, you’ll learn the basic elements of writing a hook and common formulas, and tools to help you be more successful in your content marketing efforts. When you learn how to tailor your titles and headlines to match your audience, the amount of traffic to your article will skyrocket. Catchy titles and headlines will make your content beyond awesome!