We get it. You don’t have the time have time to maintain a blog for your business. And, if you’re starting out, you may question whether or not it’s worth the investment. Even though blogging doesn’t cost a fortune, there are still a couple of things that you’ll have to pay for, like web hosting and eventually content writers.
Here’s the thing, blogging has proven to be a powerful tool in your content marketing arsenal. In fact, it can be the cornerstone of your strategy because:
- Awesome blog content drives visitors to your site and helps with search engine rankings
- It humanizes your brand by giving a people a chance to find out who you and your employees are
- Blog posts give you content to share on social media or send to your email subscribers
- It allows you to share news about your business, as well demonstrate that you’re an industry expert
- Blogging improves your conversation rates. In fact, HubSpot found that companies who blog regularly can eventually experience as much as 13x increase in ROI.
Convinced yet? Awesome. Let’s discuss some tips and tools to help you create and maintain your company’s blog.
Get the Basics Out of the Way
- Select a blogging platform
The go-to-platform for blogs is WordPress, and, I doubt that will change anytime soon. It’s free and can be customized to fit your exact needs through plugins. It’s also easy to use and learn so that you can get blogging almost immediately.
Do your homework and find which platform is most compatible with your needs and skillset.
- Select a hosting platform
Once you’ve found your platform, you will need to find a host for your blog. There hundreds of hosts out there, but some of the more well-known are GoDaddy, Bluehost, and HostGator. One advantage that a company like Squarespace has is that it also offers hosting. So, if you’re not comfortable with coding or feel like you’re getting overwhelmed, that’s a great option to consider.
- Select a domain
Finally, have a domain name picked out. This is your blog’s name and the URL. So, for example, our domain is http://www.evolvor.com. In a perfect world, your domain should be your company name. That may be easier if you are a freelancer or in a niche market, but there could be a chance that your ideal domain name is taken. If so, select a domain that is as close to your company name as possible. You may also want to purchase domains that are close to your name as well in case someone mistypes while searching. For instance, Google also owns Gogle.com.
After you’ve taken care of the essentials, you can start tinkering around with your blog. Design it so that it matches your brand’s vibe and is easy to navigate for your users.
Find Your Own Voice
Now that you’re all setup, it’s time to get blogging. And, here’s probably the best tip I can share with you. Be yourself.
Use your own voice to make your brand unique and stand out from the thousands of other blogs out there in your industry. It may take a little trial and error, but the more often you write, the more comfortable you’ll get in writing in your own voice.
Don’t Be a Salesperson
Let’s be honest here. People aren’t going to visit your blog because they want to read a sales pitch. They want to entertained or educated. If you’re busy pushing your products or services on your bog, you’ll drive away visitors.
To make sure that you aren’t being too much of a salesperson, ask yourself these two important questions when creating a blog post;
- Who are you writing for?
- How can you help your visitors?
Keep it Conversational
Your audience also doesn’t want to read corporate blog posts. Ditch the industry jargon and bland, lengthy blog posts. Use your own voice. It makes your readers feel like you’re having a discussion with them and not just talking over them.
Create Attention Grabbing Headlines
No matter how incredible your blog post is, you won’t be able to attract readers if it doesn’t have juicy headlines.
To ensure that readers will click on your blog post, craft headlines that use sensory or emotional words or peak their curiosity. Also, don’t rule out titles that include numbers or stir a bit of controversy.
Hook Readers with Your Opening Paragraph
If you don’t want your audience to get distracted, write an incredible opening paragraph that will grab their attention and keep their interest.
You can accomplish this by;
- Show empathy with your readers to illustrate that they aren’t the only ones struggling with a problem.
- Promise that you’re going to provide them with advice that will make their lives better.
- Reassure readers that your advice is full of simple tricks that they can try out on their own.
Have an Inspiring Conclusion
After your visitors have finished reading, you want them to take your advice and be active. Give them a pep talk, share related articles that can help them succeed, or provide a form where they can subscribe to your newsletter for more valuable advice.
Create an Editorial Calendar
Creating content just for the sake of creating content is a waste of time and money. You need to have a plan of attack, and that goes for your blog posts as well. You just can’t wake-up one morning and think that I’ll write about this today.
Create a calendar so that your blog posts fit into your overall content marketing strategy as well as keep you organized to ensure that you publish content by deadlines. Eventually, when you have a team, an editorial calendar will make it easy to assign and track content as well.
Final Words of Advice
Besides the tips listed above, don’t forget these helpful tips;
- Share your content on social media and email new blog content to your email subscribers.
- Include visuals like graphs and videos. People love to view and share visual content.
- Be sure to ask for conversions, like signing up for your newsletter. If you don’t ask, who will?
- Be patient. This is a process. Don’t expect to have hundreds of visitors after one week of blogging. Stay the course, and if you develop interesting and relevant content, eventually you will get the quantity and quality of readers you desire.