Category: Marketing

  • 3 Crucial Factors Concerning Mobile First Indexing and SEO

    It’s 2018, and everything is revolving around mobile. Those who are just now getting their business setup to take advantage of this fact are experiencing a rude awakening. Google’s latest evolution is perfectly adapted to deliver mobile users the best experience possible in their search results. This technique is referred to as “mobile first indexing”, […]

  • The 3-Headed Dragon You Need to Jumpstart Your Traffic in 2018

    Having a website is critical to the success of your business. However, you won’t benefit much from your website if nobody is visiting it. It’s not enough to simply create a website; you also have to direct traffic towards it. According to Hubspot, 63% of companies say their top online marketing challenge is to generate […]

  • Coffee and Pinterest: Is This the Answer to Your Marketing Campaign?

    Coffee is an integral part of most cultures as the average adult consumes at least one cup of coffee a day. As such, there is an abundance of coffee shops ranging from small local coffee shops to big commercial shops. Because there are so many options, it may be difficult to find marketing strategies to […]

  • How Much ROI Can You Really Expect From SEO?

    Before making a decision on investing in a new marketing channel, every business owner always wants an answer to a simple question: what’s the effect it is going to make on their ROI? The main problem with SEO as a marketing channel is that it can be extremely hard to measure, which may lift some […]

  • How to Create a Highly Effective Value Proposition

    I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a […]

  • SEO + UX = Success

    In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This […]

  • The Best Place to Consistently Find Winning Content Ideas

    For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that echoed through my apartment as a clicking noise. On this particular night, I was accompanied by a pounding headache — but neither Squawking-Clicking Bird nor […]

  • Unlocking Hidden Gems Within Schema.org

    Posted by alexis-sanders Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s […]

  • Ignoring these 6 SEO strategies could come back to haunt you

    Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The […]