general
By now, we all know and love the mantra that “content is king”, but to what extent does your own marketing strategy honor it? With Google’s updates, algorithm changes, and our online habits continuously...
I had the pleasure of interviewing local business owner Dave Burbage of Main Street Fitness recently, discussing his background with starting the business as it celebrates it’s 20th anniversary. It’s always great to learn...
WordPress is a wondrous platform for web content creators. It revolutionized a rather HTML based CMS field with features like widespread themes, expansive plugins, and a universal WYSIWYG editor. Today, it’s the largest content...
Start-ups aren’t known for having the best success rate. In fact, an article in FastCompany claims that 75% of venture-backed startups fail. For entrepreneurs who begin a start-up without any investments or capital, this...
The nature of the business that you’re running may involve more than just sitting in an office cubicle for eight hours. In fact, your employees may be spending most of their working hours inside...
The average individual comes in contact with hundreds of advertisements on a daily basis. From drives to work and commercials on television to received emails and posts on social media, there’s no limit to...
You will not need stats to convince you that the web is being used at an ever-increasing rate but you may well be surprised at just how much it is shaping our lives. For...
Back when Satoshi Nakamoto created Bitcoin, it’s a safe bet he never thought that one day his revolutionary digital currency would be subject to theft. Cryptocurrencies are, after all, incredibly secure thanks to the...
One of the benefits of the digital age is the ability to interact with colleagues, clients and suppliers remotely from the comfort of your home or office. In fact, the American Express Global Meetings...
Running a small business is one of the most rewarding endeavors a person can make, but it’s also one of the most challenging. Every small business, regardless of the industry it operates in, is...
Every step and phase in a brand building strategy is vital for its success. The things that you resort to when building a brand can quite often backfire and destroy your chances of succeeding....
With the rise in popularity of online marketing, many proven offline methods are simply forgotten. Of course, online marketing is hugely important in today’s digital age, but offline engagement with customers still has unique...
Digital currencies are changing the way money transactions are handled. They are a disruptive force to be reckoned with, a great equalizer for smaller businesses. Even though these novelty cyber coins are still in...
Being able to talk to someone from a business or a company is essential for customers, whether they are using the Internet or not. Their voices and opinions still matter, and that is why...
A spouse, child, relative, or a friend dying can be hard for anyone. In fact, according to the Holmes and Rahe Stress Scale, death is one of the most stressful events in life. However,...
