general
For 15+ years not I’ve been preaching the good book about all sorts of digital marketing tools and concepts to you, the small business owner. And yet here we are, winding down 2018 and...
APIs are changing the way businesses are operating and communicating. They are a method of digital communication that allows different applications to seamlessly and securely transfer data between each other. What’s even cooler is...
E-commerce has truly made its mark in the world, becoming a staple and an important part of our lives. As such, there are almost innumerable players in the e-commerce industry, and more continue to...
As a blogger, all you want is an avalanche of traffic to your website. What can be more satisfying than getting exposed to a vast audience? After all, your journey to build money-making websites...
“Marketing is no longer about the stuff that you make, but about the stories you tell” ― Seth Godin Nowadays, online marketing is based on narratives. The customer needs more than just a product to...
The explosive growth of mobile computing and apps that reside in that space has given birth to a massive industry focused on app development. Every major web platform and service has its own app....
Running a business means having to deal with not just making sure your operations are optimized to meet your sales targets, but ensuring your marketing is equipped to handle modern trends and practices in...
It’s a known fact that email marketing drives more traffic than social media – 1350% more, in fact – yet somehow everyone’s focus is on social media. While this is a bit sad, for...
It is no secret that when talking SEO, content is king. However, writing and getting your content out there is not the only things that writers should be worry about. The way content works...
You’ve just launched your company and are super excited to start sharing your knowledge about everything that’s important and how you can improve people’s lives. You do your research, write an awesome post and...
Cloud technology is no longer in its infancy: it has now reached maturity and has systematically eradicated previous technologies from the market. More and more industries recognise its benefits, including the advertising and marketing...
Once upon a time, the novelty of social media platforms like Twitter meant that you could get away with posting pretty much anything, and get guaranteed replies. This stands in stark contrast to how...
Many brands find using email marketing a little tricky to master. Whether that is trying to work out which audience is best to target, what content they should include, how often to send emails,...
User experience (or ‘UX’ as it’s commonly called these days) has become a major sales booster for millions of businesses around the world. At least 70% of companies say that UX is one of...
Link building is an integral part of any SEO strategy. A great SEO performance leads to increased traffic and conversion. This explains why every digital marketer and business owner, big and small alike, invest...
