general
As brands move further and further away from face-to-face service and into the realm of online shopping, e-mails, webchat and social media content, many experts believe that essentially, your brand’s marketing department has been...
Faster conversions: the Holy Grail of online marketing. Of course, you cannot hope for any improvement in your conversion rate if you don’t find a way to boost your website traffic first. Without a constant...
In order to make a brand, you need to create a compelling journey between the point at which a potential client first hears about your brand and the point at which they become a...
Over the last few decades, every aspect of our daily lives have been affected by the emergence of technology. Today’s workplace is relatively unrecognizable with our internet connected devices, video conferences, emails, and more....
You have heard the term “anchor text” in the past, right? If you own a website, and are trying to rank well in search engines, you should answer “yes” to this. While you may...
The latest stats show that 89% of individuals start the buying process from a search engine. Whether you are a digital nomad who sells physical products, services, or online courses, it’s clear that people need to...
It’s 2019, and links matter just as much as ever. If you want to surge up the rankings and beat your competitors, you have to build better links. Of course, we get it: Link...
Today’s Digital Marketer is required to have a diverse skill set that allows them to use various media channels, leverage new technology and balance creative/critical thinking skills to achieve success for their clients. New...
When someone decides to start a business, the focus is often on how they’re going to run the business and make it work. However, there should also be a focus on the skills they...
You’ve probably heard it a dozen times, but colors really do have an impact on how visitors interact with your website and other digital media assets. Maybe after reading these 40 facts, you’ll start...
Voice – the final frontier for SEO, or is it? Voice optimization has been at the forefront of SEO best practices since the arrival of digital assistants such as Siri and Alexa. Consider this...
For 15+ years not I’ve been preaching the good book about all sorts of digital marketing tools and concepts to you, the small business owner. And yet here we are, winding down 2018 and...
APIs are changing the way businesses are operating and communicating. They are a method of digital communication that allows different applications to seamlessly and securely transfer data between each other. What’s even cooler is...
E-commerce has truly made its mark in the world, becoming a staple and an important part of our lives. As such, there are almost innumerable players in the e-commerce industry, and more continue to...
As a blogger, all you want is an avalanche of traffic to your website. What can be more satisfying than getting exposed to a vast audience? After all, your journey to build money-making websites...
