5 Unbeatable Lessons in Branding You Can Learn from Musicians
They might teach you how to dance like nobody’s watching or sing in the rain, but if you’re a marketer, musicians can also teach you a thing or two about branding. After all, top...
Category: Branding
Coffee and Pinterest: Is This the Answer to Your Marketing Campaign?
Coffee is an integral part of most cultures as the average adult consumes at least one cup of coffee a day. As such, there is an abundance of coffee shops ranging from small local...
The Music Biz Then & Now – Guest Post by Frank Joshua
Some 20 years ago I was a struggling musician in London playing every shitty venue in town trying to get a ‘deal’. As I look at the music biz from this perspective I’m wondering;...
Understanding Your Circles of Fans And How to Build A Real “Street Team”
I’ve been thinking a lot lately about how I’ve become a “super-fan” of many bands that I listen to. There are so many that I consistently talk about to friends and co-workers; whether I...
Fred Wilson & Bob Leftsetz on AC/DC & WalMart
Just caught this great quote by Fred Wilson discussing a Bob Leftsetz post about the deal AC/DC is making with Wal Mart. Here is a quote from Fred: My son Josh loves AC/DC but...
Corporate Sponsorships Offer Musicians Another Revenue Model
I am often asked about how musicians can make money off of their talents in a world where I encourage acts to give away their music for free. Many think the concept of giving...
The Orchard’s Scott Cohen Discusses Building A Community
While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended. At the event, Scott Cohen from The Orchard...
