Category: Branding

Writing That Critical Brand Positioning Statement

September 13, 2021
What is the first word that comes to mind when we think about Charmin bath tissue? Unless we have lived our lives without television or the Internet, that word is...

Common Email Writing Mistakes That Kill Your Sales

June 11, 2021
If you’re interested in maximizing the potential of email marketing, you have to write great emails. Unfortunately, that’s harder than people realize. Poorly written emails get swiped away at best....

Why Is Having a Well-Designed Logo Is So Damn Important?

July 11, 2019
When it comes to the intellectual property (IP) of your brand, its logo is the first thing that comes to mind (other than its name). Other than being the most...

5 Unbeatable Lessons in Branding You Can Learn from Musicians

May 17, 2018
They might teach you how to dance like nobody’s watching or sing in the rain, but if you’re a marketer, musicians can also teach you a thing or two about...

Coffee and Pinterest: Is This the Answer to Your Marketing Campaign?

December 6, 2017
Coffee is an integral part of most cultures as the average adult consumes at least one cup of coffee a day. As such, there is an abundance of coffee shops...