Category: Branding

Writing That Critical Brand Positioning Statement

Writing That Critical Brand Positioning Statement

What is the first word that comes to mind when we think about Charmin bath tissue? Unless we have lived our lives without television or the Internet, that word is...

Common Email Writing Mistakes That Kill Your Sales

Common Email Writing Mistakes That Kill Your Sales

If you’re interested in maximizing the potential of email mar...

Why Is Having a Well-Designed Logo Is So Damn Important?

Why Is Having a Well-Designed Logo Is So Damn Important?

When it comes to the intellectual property (IP) of your brand, ...

5 Unbeatable Lessons in Branding You Can Learn from Musicians

5 Unbeatable Lessons in Branding You Can Learn from Musicians

They might teach you how to dance like nobody’s watching ...

Coffee and Pinterest: Is This the Answer to Your Marketing Campaign?

Coffee and Pinterest: Is This the Answer to Your Marketing Campaign?

Coffee is an integral part of most cultures as the average adul...