Author: Eric Hebert

  • Writing That Critical Brand Positioning Statement

    brand positioning

    What is the first word that comes to mind when we think about Charmin bath tissue? Unless we have lived our lives without television or the Internet, that word is “soft.” In the 1960s, Charmin began to run TV ads featuring its bath tissue and Mr. Wipple, a grocery store manager. Shoppers couldn’t resist “squeezing […]

  • Common Email Writing Mistakes That Kill Your Sales

    email marketing

    If you’re interested in maximizing the potential of email marketing, you have to write great emails. Unfortunately, that’s harder than people realize. Poorly written emails get swiped away at best. At worst, a poorly worded email could frustrate someone enough to add you to their spam block list. That’s no way to make a sale. […]