Author: Eric Hebert

Writing That Critical Brand Positioning Statement

September 13, 2021
What is the first word that comes to mind when we think about Charmin bath tissue? Unless we have lived our lives without television or the Internet, that word is...

Common Email Writing Mistakes That Kill Your Sales

June 11, 2021
If you’re interested in maximizing the potential of email marketing, you have to write great emails. Unfortunately, that’s harder than people realize. Poorly written emails get swiped away at best....