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Could Your Business Win Olympic Gold?
It’s that wonderful time in the world again, where for the next two weeks we are going to rally around our (hopefully Zika-free) athletes, and celebrate public nationalism. Every 2 years, we get together and shout a collective USA! USA! USA! for an entire fortnight, and I couldn’t’ be happier about it. I don’t think […]
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Content Marketing 101: Blogging Tips
We get it. You don’t have the time have time to maintain a blog for your business. And, if you’re starting out, you may question whether or not it’s worth the investment. Even though blogging doesn’t cost a fortune, there are still a couple of things that you’ll have to pay for, like web […]
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Content Marketing 101: Building Content Around Your Goals and Objectives
Although catchy, and one of the greatest taglines for a brand, Nike’s “Just Do It” is terrible advice when it comes to content marketing. As discussed previously, creating a successful content marketing strategy involves identifying your goals and objectives, knowing your target audience, putting together your A-team to make your ideas a reality. In other […]
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Gotta Catch ‘Em All – Customer Acquisition and Engagement Lessons from Pokémon Go
Unless you’ve been trapped on a deserted island for the last week, you’ve no doubt heard the buzz around Pokémon Go, the new app that allows users to catch Pokémon in the real world. Believe me, if Wilson was a Pokeball, Tom Hanks would have been rescued by a group of teenagers before he even […]
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Eat, Sleep, Conquer, Repeat: Branding Lessons from Brock Lesnar and the UFC
It’s a simple motto, eat, sleep, conquer, repeat. This is the mantra of WWE and MMA star Brock Lesnar who fought Saturday night at the much hyped UFC 200[1]. Now, I am not a UFCF fan by any means, and I still think $59.99 for a pay-per-view is a little ridiculous considering the next morning […]
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Sharknado- Capitalizing on a Viral Sensation
July is the month that American’s celebrate excess. The Nathan’s Famous Hot Dog Eating Competition takes place at noon on the fourth, the nation’s eating competition takes place all day in backyards across the country, and we celebrate by shooting tens of thousands of dollars of fireworks up into the sky in the evening. Do […]
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Achieving Expressive Social Media ROI
NWA may have said it best: [Dr. Dre:] Yo, man… There’s a lot of brothers out there flakin’ and perpetratin, But scared to kick reality. [Ice Cube:] Man, you’ve been doing all this dope producing. You had a chance to show ’em what time it is?… [Dr. Dre:] So, what you want me to do? […]
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Content Marketing 101: Developing a Successful Content Marketing Campaign
We all know that it’s important to launch a content marketing campaign. But, how can you be certain that it’s going to be successful? You can ensure that your content marketing campaign will be successfully, and not a wasted of your time and money, by implementing the following pointers. What are you trying to achieve? […]
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How to Market to Millennials: Sometimes, Everyone Needs a Trophy
In the marketing world, we have all at least heard some discussion in the past few years about the importance of the Millennial Generation, you know, these guys: Wait…These Guys!!! Ok, maybe not those guys as much, but yes, even them. Full disclosure, for the image to the right, I looked for the most diverse, most […]
