Author: Evolvor

  • Google adds menu tab to restaurants’ local panel

    Google has added a new tab to the local panel for many restaurants. The new tab is for accessing the restaurant’s menu, and Google may show the tab if Google is able to pick out the menu items from the restaurant’s menu. Sergey Alakov first noticed this, and I am able to replicate it for […]

  • 5 common mistakes made by B2B paid search novices

    Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so forth. But your team hasn’t yet taken the company into the paid […]

  • What are breadcrumbs and why are they important for SEO?

    Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. Want […]

  • Common B2B Marketing Blunders to Avoid

    B2B (business to business) marketing refers to marketing strategies that target other businesses and not individual customers. When done correctly, B2B marketing can be very effective in generating leads. However, there are some mistakes which could result in a waste of time and money. 1. Ignoring vital metrics If you don’t keep track of your […]

  • How to Conduct Not-to-Miss Podcast Interviews

    When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. This is a syndicated article from one of our favorite digital marketing […]

  • Realigning Your SEO Strategy When Business Needs Change

    Posted by Royh Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much. Implementing all of this successfully, […]

  • South Jersey Business Spotlight: Bee Inspired Yoga

    I had the pleasure of interviewing Rebekah Mulford of Bee Inspired Yoga over the weekend to talk about her growing yoga studio located in my hometown of Woodstown, NJ! It’s always great to get insight and inspiration from others in the area who venture out and start their own business. When did you start Bee […]

  • Millennial Retail Marketing: Beyond Online Social Interaction

    Millennials have powerful buying powers. In fact, according to new findings, Millennials have about $200 billion annual buying power.  This is why companies are competing to penetrate this market and generate leads from Millennial buyers. However, capturing the attention of Gen Y consumers can be very challenging. Compared to other generations, Millennial consumers are very […]

  • Your 6 new ways to use location targeting

    As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the […]