The digital world has spread its wings even in the retail industry. Many retailers have started using cloud computing solutions to enhance their online visibility and sell more.
Cloud technology is now empowering the eCommerce world by allowing business owners to pay-as-they-use. For instance, SaaS is a type of cloud computing, and when you value a SaaS business, you’ll see that cloud technology plays a huge part in its success.
According to Forbes, 83% of enterprise workloads will migrate to the cloud by 2020. Technological innovations in the cloud over the past few years make it possible to run successful eCommerce businesses out of a cloud. A cloud-based eCommerce platform can handle scalability challenges and fuel global expansion.
Similar to how a Gmail automation tool can help you send mail merge campaigns with automatic follow-up emails, cloud computing automates the manual process of ordering, merchandising, inventory, and shipping, making it easier for you to run your eCommerce business effortlessly.
Dealing with customers can be a hassle, especially when it comes to processing their orders. Luckily, network-automated systems make customer order processing a much simpler task, allowing eCommerce businesses to save time and maintain quality.
Cloud computing is likely to reshape the eCommerce industry toward buyers. The ultimate goal to integrate this technology with an eCommerce business is increasing revenue with a proper business plan and boost customer service. You can pick any free business plan template to move forward with the pace of the time. It allows the business to rent the hardware and software instead of purchasing them.
Cloud computing and storage are all set to increase the efficiency of your eCommerce business. Let’s see how the industry is leveraging this amazing technology.
#1: Savings on Your Overhead Expenses
The cloud technology makes your eCommerce company a cost-effective one by cutting down on the overhead expenses of having physical showrooms and shops. This is one of the main factors motivating retail industry to move to the cloud.
The cloud technology utilizes virtualization, thereby eliminating the need to set up your in-house IT mechanisms.
The cloud system has eliminated capital investments. And not only that; it also reduced storage and maintenance costs. The technology is based on pay-as-you-use, which leads to a substantial reduction in operational cost. You can expect to save up to 80% of expenditure via virtualized servers of cloud in your business.
#2: Intuitive and Virtual
The virtualization technology is at the heart of cloud computing. It makes it possible for eCommerce businesses to cater to the changing scenarios of the digital market.
Virtualization allows upscaling and downscaling of the services based on the traffic and demand. Additionally, the scaling of IT requirements is very cost-effective and doesn’t require any expensive IT changes.
The scalable design of the cloud allows the eCommerce industry to grow as the business increases.
It’s likely to increase the traffic and generate new prospects leading to rising profit levels. The cloud technology can handle increased workloads, thereby helping retailers to meet the fluctuating demands, particularly in the peak season.
#3: Speed and Responsiveness
Speed is an important factor for eCommerce companies to keep the consumers glued to them. Many eCommerce retailers look for quick and easy business solutions.
The cloud technology features instant storing and data managing options without having to wait for data center construction. This infrastructure can capture valuable customer insights, data, and other analytics.
A survey shows that 40% of users will abandon a webpage if it takes any longer than 3 seconds to load.
Cloud computing offers higher bandwidth, storage, and computational power, keeping eCommerce websites always up and responsive.
In the world of eCommerce, it’s said that the speedy your site is, the more money you’ll make.
#4: Customer Experience
Customer experience matters in all sorts of businesses. Today, the online experience is becoming more “customer related.” The cloud technology gives you the opportunity to provide a seamless experience to your customers.
It’s capable of personalizing your service experience for a customer by remembering their interaction history and continue interacting with them even after a device change. This will attract new customers and boost revenues of your eCommerce business.
Cloud computing lets the e-retailers to solve customer issues and queries by executing live chats, thereby delivering exuberant consumer satisfaction.
#5: Redundancy In Cloud Services
Cloud-based architectures are known to be disaster tolerant. A cloud-based business built-in redundancy can save the company from data loss. It keeps the data backed-up, secure, and easily accessible.
An eCommerce business depends mainly on the data of its consumers. At the time of catastrophic security threats or data losses, redundancy (or the built-in duplication of data, systems, equipment, and other components) allows to overcome the disaster and continue the business in a streamlined way.
Other Reasons for Increasing Cloud Migration:
- The big players are on board—from Microsoft to Amazon to Cisco—with mature cloud computing and data center.
- The cloud has matured over the years. It’s no longer an untested, risky product. In fact, businesses can now see instant results after the migration.
- Yes. Money is a factor, in many ways:
- Storage is easier and less expensive.
- ROI is easier to forecast, and implementation expenses are minimal.
- It’s scalable without breaking the budget, allowing both online and geographic expansion.
- It allows a business to do more with less cost, downtime, and
- It reduces infrastructure overhead.
- It’s highly available and reliable (a cloud vendor would go out of business if it weren’t).
- The cloud provides remote employees with the ability to work over the internet.
- You get the best possible security. While there’s some debate among users regarding this, the majority of experts say the cloud can provide overall better security than its consumers have on-premises. Some vendors track and update underlying server and other programs, and do periodic maintenance and database backup.
All of the above-mentioned reasons provide plenty of incentives for companies to move to the cloud—which is exactly what they’re doing.
The eCommerce industry has begun migrating to cloud computing already, and companies that are moving rapidly toward the cloud will benefit the most.
Pairing an eCommerce business with a strong, flexible, scalable, and efficient system like the cloud is a winning solution. The e-retailers have already started embracing this technology to serve better consumer experience, grow their brand, and gain customer loyalty.
Therefore, moving your eCommerce business to the cloud is the gateway to future agility, service differentiation, cost management, and innovation.
Author bio: Dave Schneider
Dave Schneider is the marketing manager at albacross.com, the free B2B lead generation platform. In his spare time, he writes about SaaS and business at daveschneider.me and runs the churn reduction app, lesschurn.io.