12 Effective Tips to Boost Your E-Commerce Store Sales
Every e-commerce store wants to boost traffic and conversions. It’s not easy to decide on which marketing tactics you should try even if you have a basic strategy planned.
We’ve put together an overview of clever marketing tactics with ideas to help you boost your e-commerce store sales. Try to implement these ideas every day for the next few weeks and you’ll be able to figure out which of the tactics works best to drive new sales.
E-Commerce Marketing – What You Should Know
E-commerce marketing is basically the practice of using promotional strategies to drive traffic to your e-commerce store as well as converting that traffic into paying consumers and retaining those consumers post-purchase. A holistic online marketing strategy is made up of tactics both on and off your site. A sound marketing strategy will help you build a following for your brand, drive consumer loyalty, and ultimately boost your online sales.
You need to choose the wise and concise E-commerce shipping fulfillment strategy to allow your business for selling more products faster and in time. Unexpected challenges may arise to prevent your business from selling a lot of products at a time. You can use different online marketing strategies in order to promote your e-commerce store as a whole or to drive more sales for particular products. Below is an overview of the best practical ideas to try.
With over half a billion active users, Instagram is one of the fastest growing social media platforms around, connecting customers, influencers, and brands. To build a large following on Instagram, you’ll need to take appealing photos, use hashtags strategically, and write posts at the right times. When you’re uploading anything, consider using the right dimensions for Instagram stories before publishing on Instagram. This will make your product images look more appealing.
Bonus Tip: Adding products to your Instagram stories gives your followers a direct path to buy. This will help increase your e-commerce sales.
Launch a Facebook Store
Even though Facebook has undergone a few changes, it remains a viable platform for e-commerce marketing.
It’s pretty easy to start selling through your Facebook store. Better yet, you can integrate your Facebook store directly with your website, so you don’t have to keep a separate inventory. Visual social platforms like Snapchat, Instagram, and Pinterest are usually the best options for e-commerce stores that sell products. However, Facebook is not to be underestimated as more than 75% of internet users are already there.
Highlight Product Features and Benefits
Your potential buyers should feel compelled to buy your product after reading the description. And what’s more important is the placement of your product features and benefits; they should be visible to the consumer.
It wouldn’t be the smartest idea to place descriptions at the bottom of your page and expect buyers to see it. Most of them don’t bother to scroll down that far. Thus it’s recommended to use bullet points above the page fold to highlight the key features and benefits. This is the best way to ensure your customers see the information and make an informed decision. Furthermore, you can use the following 4 U’s formula to drive more engagement.
Focus on Cross-Selling
You first need to focus on cross-selling your products and services. This is a pretty basic strategy in the online industry and one that works very well.
Cross-selling prompts consumers to spend more money, and it’s quite useful in e-commerce marketplaces. For instance, if your consumer buys a smartphone from your online store, you could try selling them a screen protector or back cover. Make sure to offer your buyers something that adds actual value to their existing purchase.
Use On-Demand Delivery
Customers always want their products delivered quickly, and they’ll automatically choose online stores that provide on-demand delivery. However, implementing on-demand delivery to increase your sales can be tricky.
Buyers don’t like waiting around for their product to arrive, which is why predictability is the watchword here. Instead of making them wait at home for the product to be delivered, give your buyers the opportunity to plan their days ahead. For example, you can track the whereabouts of the delivery service, and update your buyer about the same.
Be Specific about Shipping Details
You should always be straightforward with your consumers regarding shipping expenses. Let the buyer know whether or not their purchase qualifies for free shipping. You risk abandoning your customers with excessively high shipping expenses. Therefore, it’s essential to charge your buyers’ minimal shipping.
Remove Checkout Registration
Getting rid of checkout registration is a must as it can severely affect your conversion rate. Never force a customer to register for an account with your online store. You can make the step optional, so they can choose when to create an account.
Create Advertising Strategies
Online shop advertisements can boost your e-commerce store visibility and sales. Most people start with Facebook Ads or Google AdWords – the most popular platforms for advertising.
Whatever you go with, your key focus should be on analyzing and tracking your website traffic. For instance, Google Analytics show where your visitors are coming from and what they’re doing on your online store. Retargeting tactics to reach your audience and potential customers is also a smart move to boost ads effect and ultimately your sales.
Enhance Your Website Reputation
In the world of e-commerce, competition is fierce. The more reputed your site is, the more people will flock to it. However, if you’re thinking about buying a website for your e-commerce business, make sure to ask for the traffic analytics to see how the traffic is coming into the site.
Because without traffic there won’t be any sales, and of course, an e-commerce business can’t survive without selling products. Nonetheless, you must do everything in your power to develop, protect, and promote your website and brand reputation.
You can start gaining your consumers’ trust from day one and maintain it through regular feedback. Remember, the key to increasing your brand reputation is engagement with your customers. Highly engaged consumers purchase more, promote more, and demonstrate more loyalty.
Create a Compelling “About Us” Page
E-commerce sites don’t usually focus on creating an impressive “About Us” page. As a result, when customers read the page, they find it dull and boring. Your online business can benefit more if you give it some personality and creativity.
Keep in mind that, your customers prefer to conduct business with a website that has a compelling story, rather than dealing with a soulless corporation. Make sure to mention how and why you set up your e-commerce site, along with why you’re so passionate about selling. You can further talk about any community or charity work your business is involved with.
Optimize Your E-Commerce Site For Mobile
Nowadays, it’s crucial for any business to have a responsive, mobile-optimized site. A Google survey showed that 61% of users are likely to close the tab if a website isn’t mobile-friendly. In fact, mobile-only users now exceed the number of desktop users in the US.
To increase sales, you need to provide the best mobile experience for your audience. Here are a few things to consider:
- Make sure your website is responsive
- Your site should load faster
- Consider simplifying the checkout process
- Optimize your mobile site and improve site search
Moreover; a mobile-friendly website is one of the major ranking factors in Google’s algorithm. If your website doesn’t perform well on mobile devices, then Google won’t rank your site. Therefore, you need to ensure your site is accessible from all devices (e.g., phones, laptops, PCs, etc.) so that you don’t lose any potential customers.
Accept Different Payment Options
You need to provide your buyers with different options to pay for the products on your website. If you only accept MasterCard and Visa, you’re alienating plenty of potential buyers. For example, Best Buy takes 6 different types of credit cards on their site. They also provide customers with the option to pay through PayPal.
When you’re selling products online, the last thing you want is to lose a potential buyer because you don’t accept their primary payment method. Therefore, you need to ensure you can accept debit cards in addition to credit cards.
These were some clever tactics you can work on for attracting customers to your e-commerce site. You just need to choose the proper strategies for reaching your target audience. There’s really no need to spend hundreds and thousands of dollars to satisfy your consumers. Instead, you should be focusing more on knowing your consumer needs and choices, and then plan your strategies accordingly to increase your e-commerce store sales.