Why Using Multiple eCommerce APIs Will Make Your Business Grow | Evolvor.com

Why Using Multiple eCommerce APIs Will Make Your Business Grow

APIs are changing the way businesses are operating and communicating. They are a method of digital communication that allows different applications to seamlessly and securely transfer data between each other. What’s even cooler is that you can use multiple API programs at the same time to connect your applications and other devices through the internet. These platforms can push your eCommerce business to the next level by offering new functionality and integration to already existing programs.

Let’s dive into how using multiple ecommerce API integrations will help your business grow and develop further than ever before.

Faster Data

APIs can be used in conjunction with other API programs to build better functionality in already existing applications or services. For instance, the multiple APIs you use can expose information from other programs. Data such as pricing information, order management, and even catalog content can become transparent through API’s. They can also help indicate what is available, what needs handling, if there are errors in a system, or if a request needed more information. APIs are extremely valuable to eCommerce businesses as they also help interpret the data received. They will receive the new data, update, and then proceed to delete old data. Receiving data faster through APIs lets you allocate time into other business aspects.

 

APIs can also gather data from your consumers to predict consumer behavior. They have algorithms that store personal information and how they interact with platforms. This data can improve the services or products your business offers to align with the lifestyles of your customers. Using multiple APIs will get you more data from different places. Predicting future behaviors can steer your company to take new business opportunities.

Better Customer Experience

Customers are using multiple touch points to engage with businesses than ever before. Mobile apps are taking over –  if your business wants to continue to grow, you will adjust to their needs. Using eCommerce APIs to connect with third-party apps to modernize the shopping experience for your customers is how. Multiple APIs can bring in different information from multiple sources to create that unified experience between platforms. As customers come into contact with many touchpoints during the multichannel purchase experience, eCommerce businesses need to work with multiple APIs to achieve communication with the rest of their platforms. If your customer interface is good, you are more likely to have repeat business. More money from customers equals more money for new business ventures.

Grow to Other Platforms

As technology changes, your business needs to as well. What may seem relevant today could be obsolete tomorrow. Currently, about 5 billion people use cell phones each day. However, new technology, like voice interfaces and augmented reality, are steadily emerging. This means your business needs to have the capability to transition to platforms quickly.

 

APIs provide access to your company’s digital information and needs. If your business decides to grow to new channels, you can still leverage the multiple apps you already use. Platforms need little modifications to receive API improvements or updates. This means that APIs can grow with your changing business. If you decided to move into more platforms or channels, you could easily integrate both APIs to the new platform. This saves money and effort from developing new programs for new platforms. Your company will be able to adapt to new technology while keeping its vital information.

Streamline Service

APIs are faster and easier to use compared to creating new programs specific to your business. These programs give you access to modern techniques that can get rid of unnecessary steps.

For example, your company can use multiple APIs to collect consumption patterns, recognize images, and collect data from different sources. Multiple APIs help businesses to understand consumer data and their changing usage. Furthermore, you can use multiple eCommerce APIs to access and share information not easily accessible from a single source. The website MailChimp for example. With the MailChimp API integration, e-commerce businesses can sync email activity, test different calls, and link campaign stats with their database. Before APIs, a business would have to manually perform tasks to receive the information they desired. Now, all the information they need is in one place.

Eric Hebert

Founder and Lead Digital Strategist