Website Design and Colours: What To Consider When Choosing a Colour Scheme
With over 3.578 billion online users, businesses must utilize the power of the Internet to gain brand awareness and gather a substantial online following. A website is an excellent tool for companies who want to reach out to the wide online audience. However, your site must be appealing, engaging, and user-friendly so it can attract your online target users. Nobody goes on a website they don’t like to use, at least not for long. Your website must have the right design and colours so visitors can find it likable.
Most people take website colours for granted. Some do not know that different combination of hues can make or break the efficiency of a website. A website’s colours are the first things visitors notice. Bright hues often entice them; however, darker tones may cause them to leave.
Creating Your Website
Creating a website involves meticulous planning. It is more than just putting content and setting up a shopping cart. Selecting the right colours that can help visitors remember your brand is crucial. Here are some tips you can consider when creating a webpage:
- Plan your layout. A website’s design must be organized so users can immediately learn how to navigate it. Create a layout that makes it easy for your visitors to locate what they want to see. A navigation bar is a great way to help visitors browse your site quickly.
- Create content. A website without content is useless. Without content, your website is just empty space taking up a domain. Quality content helps direct visitors to your website. You may post articles, videos, and photographs to keep your online audience entertained.
- Choose the right colour combination. It is not enough to choose a random colour for your website. You must plan your colour combination so it can make your webpage look professional and inviting.
Colour psychology is the study of how colours affect human behavior. It discusses how different hues emotionally and mentally affect people who see them. There are four primary colours:
- Red. Red is a dominant colour. It has an impression that time is passing quickly. Attention-grabbing, vibrant, and passionate. It symbolizes strength, courage, energy, excitement, and aggression.
- Blue. Calming and soothing are the effects of the colour blue. It helps kindle clear thoughts and calms the mind. Blue symbolizes serenity and reflection.
- Yellow. Yellow stimulates the emotional side of people. It exudes confidence, emotional strength, friendliness, and creativity. However, the wrong shade of yellow may mean fear, anxiety, and emotional fragility.
- Green. Peaceful, harmonious, and balanced. These are some of the effects of green. It radiates restoration, refreshment, reassurance, and equilibrium.
Colors such as purple, pink, white, black, brown, and others have different meanings as well. If you want to create a website, it is also important to choose your colours wisely. These hues may seem irrelevant, but they play a big part in consumer behavior.
What to Consider When Choosing Website Colours
Have you ever wondered why consumers instantly think of Post-Its when they see the colour canary yellow? Or why women become giddy when they see that robin’s egg blue jewelry box in the palm of their significant other’s hand? Consumers associate brands with their colours and they do the same for websites.
Colours create life to your webpage and are important to your brand. It is essential to choose the right website colours so your website is enticing. Some of the things you consider when selecting colours for your webpage are:
- Colours and their significance. Color psychology can help you learn how a variety of hues affect people. Through this study, you can find out how to select the ideal colours that match your target audience. If you want your webpage to have a luxurious feel, you can choose purple or pink hues. If your website is intended for a fun and vibrant audience, orange or red will work nicely.
- Colours and your brand or logo. Red is for Coca-Cola and brown is for UPS. Your logo or brand uses colours that symbolize your business. You can choose your website’s colours using your logo. You can select hues that are the same shade as your brand, or you can choose colours that are a few shades lighter or darker than your logo.
- Colour combination. Finding the right colour combination is tricky, especially if you do not know what you want to look for. Many colour combinations are available, but choosing the right one for your website may require a few tests. Some of the most common colour combinations include:
- Same shade, different intensities. Some businesses go for webpage colours that have one primary shade, but with different intensities. This colour scheme works best if you want a simple website.
- Pastels. Pastels are calming, fresh, and sometimes girly. Soft and subtle shades of green, blue, yellow, pink, and gray work well with each other.
- Contrasts. Some hues may be contrasting, but they look good when they are together. Blue and yellow may work for your website if you want it to look cool and happy. Purple and green are great when you want a webpage that has a refreshing feel.
These samples are the safest colour combination you can create. However, you can experiment with different combinations as long as they work well together. If you’re looking for other options, you may click here to learn more about how hiring a web design team can help you with your needs.
Melissa Turner is an aspiring web designer who has been working hard on developing her skills. She enjoys creating websites and in her spare time she loves to walk along the beach with her dog. She’s currently working on her next big piece.