Twitter ramps up AMP |

Twitter ramps up AMP

Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how their AMPs display and perform.

Twitter hasn’t made any public announcements about the change since Google I/O in May, and it’s unclear whether the rollout is complete. But the switch is apparent in the Twitter apps if you know where to look — and in publishers’ referral analytics.

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Twitter ramps up AMP

Eric Hebert

Founder and Lead Digital Strategist