Nurturing the Sales Funnel Using Social Media

Nurturing the Sales Funnel Using Social Media (Inforgraphic)


You read about revolutions happening across the world – from the Arab Spring to remnants of – and never imagine that perhaps there’s one unfolding right before your eyes. Alright, maybe it’s a little less violent, and a little more subtle, but every new startup that is born in this age of technology has to face the truth that they are part of a revolution. A digital revolution.

Businesses can no longer rely on face-to-face sales in just the same way that businesses can’t hope to gain better visibility and expand without having a strong social media presence. It’s more than inevitable, it’s necessary.

Customers now have digital eyes (and no, not because of LASIK). They are far less willing or likely to buy a product without first consulting the many invisible product reviews they are able to find online. In just the same way that this can be a detriment to companies with bad products, this can also be used to a businesses’ great advantage. If your business can market online well, then soon enough it won’t have to put so much effort into its marketing strategy – customers will market for you.

The trick is to nurture the sales so they go smoothly down the sales funnel. Here are some tips to keep in mind.


Eric Hebert

Founder and Lead Digital Strategist