The Evolvor Music Marketing Methodology |

The Evolvor Music Marketing Methodology

One of the hardest things about working in this business is trying to explain to people what exactly it is that I do. People are always thinking that marketing online is a “magic button” service that they can just pay $50 for and see results.

I worked on creating a new sales page over the weekend and now present to you with the Evolvor music marketing “methodology”. I hope the explanation is clear enough for those who contact me for my services; any input from you the reader would be helpful.

Evolvor Media, LLC offers a “Ménage à trois” of services with a focus on the evolving digital music industry. Many claim to understand the web and how marketing online works; few have the knowledge, experience, and network of experts available to actually assist you in making your digital imprint worthwhile.

Our online marketing methodology is to provide our clients with the tools, resources, and knowledge to not only build their brands online, but to understand process at the same time.



Reliable Hosting

okAnyone can easily sign up for a cheap hosting plan, but will it affect your marketing efforts down the road? If you’re serious about putting viral marketing techniques to work, you better be prepared to handle the traffic

21st Century Web Publishing

okIt’s easy to bribe your friend to build a simple website, but can you update it yourself? Get with the times and build an affordable and easy-to-update website using a user-friendly content management system (CMS).

Project Management Tools

okWith tons of profile login information, files to share, and things to do, how do you keep track of it all? Get smart and organized using a plethora of digital management tools.

Credible Design & Navigation

okYou’ve seen those horrible MySpace layouts before, and the same can be said about your website. Use the power of open-source design and navigation fundamentals to show your visitors you mean business.

SEO & Social Media Optimization

okEveryone talks about it but no one really understands it. We’ve worked with some of the world’s brightest minds on Search and Social and are experts at the craft; let us show you what it really takes to rank and drive traffic.

Content Development & Sydnication

okThe core of the Evolvor methodology is marketing through information. Our content development strategies will help drive traffic and enable you to interact with your audience like never before. Share this content with the right people and watch it go viral.

Guiding Visitors with Calls-to-Action

okGetting traffic to a website is only half the battle; once those highly coveted visitors get there, you better make sure something sticks. Converting traffic into regular readers, email signups, downloads and sales are your goals in your marketing efforts.

Understanding Analytics and Conversions

okThe beauty of marketing online is all in the analytics. Find what’s working and what isn’t, test everything, and look at the data to make your next marketing decision.


iTunes & Other Digital Music Retailers

okDistributing your digital music files to all the major online retailers (itunes, Rhapsody, iTunes, is essential, and not too difficult to do. Because of the large user bases of these digital retailers, ignoring them is not understanding the business.

Direct-to-Fan Distribution

okAs much as iTunes is important, you still want to make as much money off of your product as possible. Selling files right off your website gives the customer an option to purchase from you by cutting out the middleman.

Peer-to-Peer Distibution

okNo one likes to hear it, but free is the new music discover model and if you don’t embrace it, then get out of the game. Utilize peer-to-peer networks and create new fans who will spread the word about your music.

Creating Digital Fan Clubs & Membership Sites

okCD sales continue to decline and no one knows how to monetize their work. While touring and merchandise will be the backbone of your profit machine, there are other business models you need to consider, and premium digital content better be one of them.


Creating Viral Content

okHow do you get people to talk about your website and music? How does something “go viral”? This is what our network of marketers does for a living – creating exceptional web content and spreading that content with the right people that can influnece others and create viral campaigns.

Utilizing Search to Drive Traffic

okMaking something go viral isn’t just about the quick burst of traffic; actually, it’s more about creating enough of a buzz to get links and increase your search engine rankings. A targeted viral campaign that explodes and the search engine traffic that comes later is priceless for people seeking that information.

Reaching Out to Influencers

okNot everyone can have a successful viral launch and not everyone rises to the top of Google quickly – you have to have a backup plan. Knowing how to reach out to bloggers in your niche is a must to get mentions and links back to your site. They are the tastemakers and they have the readers who are paying attention.

Creating Creative Press Releases

okTraditional press releases are becoming more and more irrelevant as bloggers have increasingly less time to check out all the hot new releases. Knowing the mentality of a blogger and how you can create press releases that are creative and easy to publish will increase the productivity of your efforts.

Using PPC and PPP to Increase Exposure

okAdvertising online has changed with targeted opportunities like PPC (Pay-Per-Click) and Pay-Per-Play. Set up targeted campaigns for similar artists and local shows, test different ads and see if the numbers make sense. Start small and build your campaigns as an alternative method for driving traffic and conversions.

For those interested in utilizing our services, please fill out the following form IN FULL so that I may better assist you.


Eric Hebert

Founder and Lead Digital Strategist

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  1. December 29, 2009

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  2. February 1, 2010

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