Many brands find using email marketing a little tricky to master. Whether that is trying to work out which audience is best to target, what content they should include, how often to send emails, or what they should use as the subject line.
There is no questioning that there is a lot to think about, but when used correctly, it can produce some fantastic results.
When it comes to the subject line of an email, your number one concern is that it should aim to encourage people to take notice and open the email. In fact, 47% of email recipients will open an email based purely on the subject line.
Those that are only 3-4 words in length tend to get the best responses and using an emoji can help to increase open rates by 45%.
If you use an email preheader, then this can help boost open rate by 30%. One of the worst things that you can do is just leave the preheader empty or repeat yourself.
Who the email is from can play a large role in whether someone opens and email or not. Even 64% of subscribers claim they are likely to read an email because of who it is from.
For many users, this can be a huge trust factor, therefore your ’from’ name should be similar to your ‘from’ email address.
If you start to segment your emails, then it is likely that you will receive around 15% less spam complaints. Plus, it has the added benefits of giving better open rates, revenue, leads, and transactions.
Therefore, it is very unlikely that you will find an occasion where you should be sending all of your customers exactly the same email.
The 94% of companies say that the personalization of an email is critical to current and future success, and chances are, they are right.
The company Dormify saw a 92% increase in email revenue simply by using a campaign that included personalized emails.
The open rates of trigger emails are 95% higher than that of traditional emails, so this is definitely a hack that most businesses should consider using.
These are just a few of the many hacks and tricks that can be found in the infographic created by 99firms.com. By using some of these techniques in your own email marketing campaign you could be well on the way to success.