12 Applicable Tips to Boost Your Ecommerce Conversion Rate
If you run an e-commerce store, then chances are you are always trying to improve your e-commerce rates.
But the question is, what makes an excellent e-commerce conversion rate?
Since many variables affect conversions, it is difficult to have a blow-by-blow comparison between sites. However, the quality of traffic can be a primary contributor.
If you want to improve on where you currently are right now, here are some applicable tips that help boost your e-commerce conversion rates:
1. Gain the Customer’s Trust
Before your e-commerce store can produce any conversions, it has first to gain the consumer’s trust.
If people cannot feel that they can trust what you are offering or selling, you will never be going to achieve the kind of success that you want.
That’s why you need to show people that you are willing to give them whatever they need so that they can feel comfortable and safe enough to purchase from you.
2. Use High-Quality Images
If you can pick one thing that could help sell your products online, that will be imaged.
People will always want to know what they will be getting. In fact, an excellent tactic to boost your e-commerce conversion rates is using high-quality images of a product.
The more that you use it, the better.
Feature the product from different angles and make them zoomable. Check out these free stock photo resources for ideas.
Aside from placing multiple images, you can also click to open an image with high-definition, making the texture of your product clear.
3. Offer Free Shipping
Do you know that 75% of consumers expect to have free shipping even if they have an order that is under $50?
So, without a doubt, people will always love free shipping. If you do not offer free shipping, then chances are, your customers are going to look elsewhere.
Therefore, in today’s ever-competitive market, providing free shipping for purchases worth more than a particular amount is a must. Always look for ways that will give you quick deliveries.
If you decide to charge them still the shipping, then mention the costs upfront. As much as possible, charge a flat fee instead of charging per item.
In fact, a study shows that 47% of people will abandon their carts if they get to the checkout and find out that free shipping is not included.
4. Improve Product Descriptions
Product descriptions do matter. Its role is to give the buyer enough information so that it will be easier to convince them that the product they are buying is the right choice.
The best copies have complete information. Now, you may be wondering how long a product copy should be. Well, give them a concise and then a longer version.
For shorter versions, it should capture the following:
- What the product is
- What does it do
- Why it is good
If you go with longer versions, it should answer every possible question of a user. If someone reads the entire copy, and still have doubts and questions in their heads, then there is a problem.
However, if they are convinced enough even in the middle of the copy, they might skip it altogether and just proceed with the checkout.
Also, if you are selling products that you do not personally produce, you can add recommendations or a personal touch. Tell the prospect why you recommend the product, and how it will help them.
5. Use Product Videos
While product images are good, videos are even better. Why? Because it is the next step to touching and feeling the product.
If you are not convinced with doing product videos still, use them as part of your inventory and see if it makes a difference.
You can start shooting videos on your own, or ask anyone from your team to showcase your products. You can even shoot it from your smartphone. How cool is that?
According to Treepodia products, videos produced a significant boost in engagement and conversions.
If you are a bit worried that tapping video marketing is going to cost you a lot, it is time to break that perception. Take out your smartphone, open your camera, and start shooting. It is that easy.
6. Display Product Reviews
In a study, 61 percent read a review first before deciding to purchase a product online. In another study by the Acquity Group, 41 percent of B2B shoppers do the same. They read online reviews first before ultimately making a purchase.
So, what do these stats say? It is time to feature reviews on your online store.
It usually depends on the kind of e-commerce platform that you are using. You probably already have a built-in review page, or you still need to install a plug-in or widget to show product reviews on your site.
Another alternative is to grab those reviews from your customers and place them on your website’s testimonials section.
You can also show stars. Stars mean “review” as well. The more stars, the better.
Finally, do not delete negative or low-quality reviews. Negative reviews will still help improve your conversions as long as they are few and showcases your online customer services.
7. Offer Limited-Time Discounts
Everyone will always love discounts. When when you browse through most eCommerce sites, there is always a kind of promo happening.
Moreover, a lot of e-commerce businesses offers discount codes because of they:
- Improve customer loyalty and the customers’ overall happiness
- Help in new customer acquisition
- Promote products that have just launched or products that are less successful
- Get rid of the excess inventory
So whether you are in for a new product launch, it is the holiday season, or for no reason at all, promos are a must!
The best way to make these discount codes successful is to offer a limited time discount to create a sense of urgency, making customers more likely to go through with the purchase.
e-commerce businesses that tap through these can get more leads and customers, create better relationships with their current customer base, and boost their total sales with the offers that most shoppers simply could not refuse.
8. Reduce Cart Abandonment
If you are getting a lot of abandoned carts in your e-commerce store, you are probably frustrated and wondering how you can boost your failed conversions.
In fact, about two in every three e-commerce shoppers abandon their cart before checkout.
Why? Well, as customers have more online experience, they are more likely to compare even if they move the product toward the checkout.
The most effective way to reduce shopping cart abandonment is to follow them up via email.
- Collect emails first that way you can send follow up emails if they do not complete the order.
- Make sure that the follow-up email goes out immediately. If they already make the purchase somewhere else, then it is all over.
- Finally, track the effectiveness of those emails via click-through rate and conversion rate.
9. Use Chat Bots
A lot of customers these days crave for instant gratification, so setting up chatbots to answer their questions immediately will boost your conversions. That’s because chatbots can help you should that you are attentive and helpful to them.
If you are using live chat software, then make sure that you respond immediately to your customers that request for these chats.
Ensure that you add service hours so that customers will know when they can hear responses. If you are not in, it reassures your customers that they can expect a response from you within 24 hours.
Whether you are responding through your chatbot or using a system, always keep in mind that customers should be able to get a quick answer to whatever questions they have.
10. Don’t Distract Customers
Your website has a single goal, and that is to sell your products. But sometimes your site design and other elements can get in the way of achieving that goal.
That’s why you need to limit the friction with your prospective customers. Otherwise, it could have a negative impact on your UX, and it can make their shopping experience difficult.
11. Have Clear Progress Indicators
A lot of shoppers feel that they want to control all the time.
Are they there yet? How long will this check out process take?
That’s why numbered lists are better than unordered lists. Why? Because there is a clear progress indicator on your website.
12. Demonstrate Online Security
Today, more and more are concerned about how they can keep their online information private. From phone app breaches, credit card fraud, to data leaks, these have become more and more frequent, with the possibility of exposing your data online.
That’s why you should always look for certifications and other ways that show people that your site is safe. You need to be able to create trust with your audience before they can enter their credit card information.
One of the best ways to ensure that is to install SSL certificates. You are placing the images of major credit cards and other alternative payment options signals to people that your site can be trusted.
Over to You
No matter what the above-mentioned tactics you use, always make sure that you test, and keep on testing, so that you can best serve your target audience. By doing so, you are making sure that your conversion rates are changing for the better.