Using Twitter & Google Hot Trends to Find New Things to Talk About

Posted by on May 25, 2011 in Marketing | Comments

Using Twitter & Google Hot Trends to Find New Things to Talk About

So I sat down with the boys from Villains Like You last night to discuss blogging strategies now that we finally have a solid design down for their new site. A lot was discussed, but one of the things that stood out was keeping up with what’s in the news and using current events as inspirations for content. What ended up happening was a discussion about a song they had just written after seeing the tornado destruction in the south, which turned into them actually scheduling studio time to record the track in a few weeks, setting up a relief fund, and more. In an hour we had taken the subject of what’s going on in the world and turned it into a solid goal for the band to focus on over the summer.

Read more... (760 words, 3 images, estimated 3:02 mins reading time)

16 Ways ReverbNation is Changing the Digital Music Landscape

Posted by on Nov 3, 2009 in Marketing | Comments

Unless you’ve been living under a rock for the past few years, you no doubt have heard about ReverbNation or at least stumbled across an artist using its tools and services. Simply put, no one is helping musicians out more in promoting their work then Reverb is, and here are 16 reasons they’re going about making it happen.

1. Ability to share high quality files, fast and cheap.

Read more... (1370 words, 23 images, estimated 5:29 mins reading time)

The Science of ReTweets: Presentation by Dan Zarrella

Posted by on Aug 13, 2009 in Label 2.0 Updates | Comments

A few days ago I was asked to check out this great presentation on the “science” of “ReTweets” using Twitter from social media scientist Dan Zarrella.

{++}

If you’ve never heard of Dan or read his blog, I must tell you you’re missing out – Dan is one of the finest social media consultants I’ve had the pleasure of befriending and his research in social media is fantastic.

If you’re unfamiliar with “ReTweeting”, here it is in a nutshell:

You post a message on Twitter. Then, someone else on Twitter re-posts the same message giving you credit (using @yourusername) to share with their Twitter followers.

Read more... (133 words, estimated 32 secs reading time)

Twitter Me This – Will Twitter Help You Market Your Music?

Posted by on Jan 5, 2009 in Marketing | Comments

It is an interesting time to be a musician. While many ask themselves, “how am I going to make money when people are just going to steal my music?”, there is an increasing number of opportunities for them to eliminate some of the marketing and distribution costs.

Actually, there’s an overwhelming number of free marketing tools online that enable artists to connect with fans. Once you break through the wall of no-brainers like MySpace and Facebook, it can be kind of intimidating with all the other networks and tools out there, especially when you run into someone like me and I geek out on you about things like Twitter.

Read more... (1091 words, 1 image, estimated 4:22 mins reading time)

ReverbNation Integrates Twitter to Help Musicians Engage Fans

Posted by on Jun 17, 2008 in Marketing | Comments

QuantcastReverbNation, a leading ‘Online Marketing and Promotions Platform’ for Musicians, has integrated the popular communication service Twitter into all Artist Profile Pages.

The integration allows Artists to import and display their Twitter ‘posts’, keeping their fans informed about the Band’s daily activities. Artists can also create new Twitter posts directly from their ReverbNation account, saving them from having to login at both sites.

Artists don’t always have a new album or tour to talk about,” said Lou Plaia, V.P. of Artist Services at ReverbNation.com. “Twitter gives them a way to keep the fans engaged in between the big stuff – maintaining the share of mind that they have painstakingly acquired, and keeping the fans warmed up for when the album finally drops.”

Read more... (192 words, 3 images, estimated 46 secs reading time)