Live music performances have become the centerpiece of the independent music DIY movement. Almost every revenue stream that an artist or band has, arises out of their marketing and sales efforts in and around live performances. CD sales, merchandise sales, new gigs generated, their increases all directly correlate to the quality and number of performances an artist has.

Developing an artist or band’s direct-to-fan relationships are more essential than ever for generating live performance revenue and building a successful DIY music business. More and more artists recognize that the key to their success lies in interacting with their fans as much as possible, something that fans want now more than ever too.

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FREE 30-day trial of ReverbNation’s Press Kit!

The Reverb Press Kit (RPK) is the most advanced press kit on the market, and it’s also the best bang for your buck. For the month of March, they are offering a FREE 30-day trial with full functionality for every Artist on ReverbNation!

Take it for a test drive today >>

Here’s a taste of what you’ll get:

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(Photo by VeldaZ)

Gen-Y and young people coming out of college today are changing the status quo of the one-size-fits-all model of the industrial age. Young people are starting businesses, communicating online and interrupting the traditional business paths laid out by our elders.

Musicians are no exception. In fact, some might say they are pioneers. From the days of MP3.com to Napster to Myspace and Radiohead saying pay whatever the hell you want, musicians and people in love with music have lived and played by their own set of rules.

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Official Press Release:

ReverbNation, the preferred marketing and promotion platform for over 250,000 musicians, labels, managers, and venues, and JamBase, the world’s leading source of live music and concert information, have agreed to swap concert data in an effort to drive more ticket sales for artists, labels, and promoters who use the sites to reach live music fans.

The arrangement, which will begin by November 15th, will allow users to post their dates to either site and receive automatic concert listings at the other.

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I gotta say, Reverbnation continues to impress me with the promotional tools they offer to artists – here’s the official press release for the new “Gig Finder” touring service.

ReverbNation, a leading ‘Online Marketing and Promotions Platform’ for Musicians, announces ‘Gig Finder’, an innovative search application that makes it easier for Artists to locate clubs and venues that fit their style and capacity requirements – making the chances of finding a match and landing a gig much higher. Gig Finder is the latest in a series of six powerful tools available for free in the ReverbNation “Artist Toolbox”, a super-suite of solutions that help Artists from all walks of life grow their fan base and their business.

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