MXP4 and Push Entertainment Team Up for Interactive Music Fun

Posted by on Nov 1, 2010 in News | Comments

MXP4′s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities

MXP4, the leading developer of interactive music solutions, recently announced a partnership with Push Entertainment, provider of enhanced and bonus digital content solutions for the music industry.

The partnership will give labels and artists the opportunity to include MXP4′s game-like interactive music applications in the services they commission from Push Entertainment. Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Justin Bieber and U2, and by Disney on campaigns for Miley Cyrus.

Read more... (493 words, 1 image, estimated 1:58 mins reading time)

Selling Out: How Much Money Do Musicians Make Online?

Posted by on Apr 18, 2010 in News | Comments

Here’s a wake up call to musicians – you’re not going to make a lot off selling just your music online – you gotta have a real business model. Thanks to Information is Beautiful for putting together the research.

Using the Evolvor Methodology To Create A Killer Web Presence (Case Studies)

Posted by on Mar 27, 2010 in Marketing | Comments

I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them. Below is a list of the latter, artists who have hired me to create a killer web presence. While a lot goes in to their development, I’ll let my work speak for itself.

Oakland, CA’s MC Azeem

John Gillette & Megastar Records

Brent James Rock

Learn Jazz Guitar with Chuck Anderson

Fudge Rock Band Devi

Read more... (86 words, 8 images, estimated 21 secs reading time)

The Evolvor Music Marketing Manifesto for 2010

Posted by on Mar 13, 2010 in Marketing | Comments

Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that I have the knowledge and ability to help you in your music endeavors. It’s a tough, tough world out there I know, and without a zillion dollars to dump into marketing and advertising, trying to “make it” seems near impossible. And I would agree that it is.

Read more... (1602 words, 4 images, estimated 6:24 mins reading time)

Forget a Record Deal: 100 Digital Resources for the Indie “DIY” Musician

Posted by on Feb 10, 2010 in Marketing | Comments

Everyone’s talking about how the Internet is changing the music industry by empowering artists with all the tools they need promote themselves. While this is true, going from playing house parties to becoming a full time musician isn’t going to happen with a MySpace page and few live videos. It’s going to take time, hard work, enthusiastic fans willing to help you out, and a ton of different tools and services in order for you to take things to the next level.

Read more... (3527 words, 15 images, estimated 14:06 mins reading time)