Online Business Solutions for Musicians
Evolvor Media is here to guide you through the New Music Economy with our cutting edge online business management services and with Label 2.0, our interactive learning community created with the "tight budget" in mind.
Click on the links above to learn more about how we can assist you in building your music brand, browse our blog below for news and industry analysis, and sign up to our email list for some free Label 2.0 training material!
Here’s a wake up call to musicians – you’re not going to make a lot off selling just your music online – you gotta have a real business model. Thanks to Information is Beautiful for putting together the research.
I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them. Below is a list of the latter, artists who have hired me to create a killer web presence. While a lot goes in to their development, I’ll let my work speak for itself.
John Gillette & Megastar Records
Learn Jazz Guitar with Chuck Anderson
Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that I have the knowledge and ability to help you in your music endeavors. It’s a tough, tough world out there I know, and without a zillion dollars to dump into marketing and advertising, trying to “make it” seems near impossible. And I would agree that it is.
Everyone’s talking about how the Internet is changing the music industry by empowering artists with all the tools they need promote themselves. While this is true, going from playing house parties to becoming a full time musician isn’t going to happen with a MySpace page and few live videos. It’s going to take time, hard work, enthusiastic fans willing to help you out, and a ton of different tools and services in order for you to take things to the next level.
One of the hardest things about working in this business is trying to explain to people what exactly it is that I do. People are always thinking that marketing online is a “magic button” service that they can just pay $50 for and see results.
I worked on creating a new sales page over the weekend and now present to you with the Evolvor music marketing “methodology”. I hope the explanation is clear enough for those who contact me for my services; any input from you the reader would be helpful.
I recently participated in a very interesting discussion about the future of the music industry on a LinkedIn.com forum (props to Ja War for kick-starting the discussion). Below I share with you some of my ideas about the future of the music business.
The record deal that rapper Drake landed with Cash Money/Young Money/Universal is a great example of the seismic shift happening in the music industry. In his deal Drake retains the publishing rights to his songs and only pays 25% of his music sales to his labels as a “distribution fee.”
Via Fred “A VC”: For being a huge music fan, I still rely on word of mouth to listen to new bands and haven’t done much online other than trying services such as Napster and Rhapsody. However, I think that may change soon with sites like the Hype Machine around, a service that showcases popular music via other music blogs. Heck, maybe it’s time I start a music blog of my own…eureka!
Oatmeal from SEOMoz has some good points about putting background music on a site.
While I can see there being a time and place for it in certain situations, in general it’s a horrible mistake many businesses decide to make. Unless you’re in the business of pissing off your viewers, stay away from it.
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