One of the hardest things about working in this business is trying to explain to people what exactly it is that I do. People are always thinking that marketing online is a “magic button” service that they can just pay $50 for and see results.

I worked on creating a new sales page over the weekend and now present to you with the Evolvor music marketing “methodology”. I hope the explanation is clear enough for those who contact me for my services; any input from you the reader would be helpful.

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A few months ago we here at Evolvor were asked to be a part of the ReverbNation “Marketing Experts” team, a service for ReverbNation members to contact those in the industry who can help musicians take their career to the next level. It’s a n honor and together with our Label 2.0 partnership means a lot to us. Here is the official Press Release.

ReverbNation, the leading marketing platform for more than 500,000 artists, labels, managers and venues, has partnered with a cadre of music marketing experts to provide Artists with an array of marketing services, such as PR, radio outreach, street team development, and Twitter or Google optimization — all under one roof.

Could ReverbNation possibly offer the Indie musician any more free business and promotional tools than they already have? With their free music widgets, email software, and stats programs, you’d think they’d run out of free things for musicians to use to spread the word about their music.

Not so. Over the past few weeks, ReverbNation has added several new things into their artist “Resources” section of their control panel, including information about several well known music industry consulting groups for bands to contact should they want outside promotion.

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Photo taken by rock star photographer Brook Pifer at the 2009 Florida Music Festival I attended in May. Click the photo to check out Brook’s excellent portfolio on her website.

The digital age of the music business is in full effect. The remnants of music business 1.0 are rapidly being replaced by a new structure that empowers the artists, not the labels.

Music 2.0 is here.

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ReverbNation, the preferred music marketing and promotion platform for over 375,000 artists, labels, managers, and venues, has launched FanReach Pro, a professional version of the popular FanReach email service used by over 80,000 bands to manage fan communications. FanReach Pro is designed from the ground up to help artists, venues and record labels maximize revenue from their email marketing campaigns. Montana Artist The Clintons have already capitalized on FanReach Pro’s automatic fan data finder to provide spirits brand Jim Beam with the information required to land a lucrative and highly competitive sponsorship deal.

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It is an interesting time to be a musician. While many ask themselves, “how am I going to make money when people are just going to steal my music?”, there is an increasing number of opportunities for them to eliminate some of the marketing and distribution costs.

Actually, there’s an overwhelming number of free marketing tools online that enable artists to connect with fans. Once you break through the wall of no-brainers like MySpace and Facebook, it can be kind of intimidating with all the other networks and tools out there, especially when you run into someone like me and I geek out on you about things like Twitter.

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I mentioned a few weeks ago that Staind was offering some very cool pricing options to sell it’s latest release, “The Illusion of Progress”, which goes on sale today.

They bundled the CD with a T-Shirt and a one-year membership to the fan club for around 28 bones. Not a bad deal as you’d probably pay that much for a t-shirt at a show. Plus, the CD came with 3 exclusive live versions of of “It’s Been Awhile”, “Devil”, and Schizophrentic Conversations”.

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Let’s get one thing out of the way; your music is important. It’s your art, it’s why you’re here on the planet, and you’ve got to pour your blood, sweat, tears and soul into it. It has to be real and you have to feel it. They have to feel it. it’s all about the music.

What you have to understand, however, is if you want to make a decent living recording and performing your music, you have to understand how to capture the attention of your audience. You have to figure out how to create an emotional connection with them. This is the secret to building a fanbase and becoming successful.

Andy Beal organized many different rules and destinations of Social Media Marketing into 5 Pillars. Definitely need to check this one out, especially if you’ve just started a blog or are thinking about it.