Understanding Your Circles of Fans And How to Build A Real “Street Team”

I’ve been thinking a lot lately about how I’ve become a “super-fan” of many bands that I listen to. There are so many that I consistently talk about to friends and co-workers; whether I burn a CD for a friend, share a link, dedicate a song on Facebook, or drag a friend to a show, I am a very influential in my circle when it comes to introducing new people to music.

They are probably 3-4 other people in my circle that are on my level of music devotion – we pretty much run the show when it comes to what everyone else listens to.

Read more... (1094 words, 4 images, estimated 4:23 mins reading time)

The Orchard’s Scott Cohen Discusses Building A Community

While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended.


At the event, Scott Cohen from The Orchard provided a presentation containing 10 important steps to building a community.

His ten steps have been uttered from my mouth time and time again, and I love hearing them from those with higher profiles in the industry, as it tends to reinforce the things that I have been saying or blogging about.

Read more... (312 words, 2 images, estimated 1:15 mins reading time)

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