The Evolvor Music Marketing Manifesto for 2010

Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that I have the knowledge and ability to help you in your music endeavors. It’s a tough, tough world out there I know, and without a zillion dollars to dump into marketing and advertising, trying to “make it” seems near impossible. And I would agree that it is.

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Facebook and Google Offer Music Sales

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It was probably only a matter of time before Facebook and Google jumped on board the online music store bandwagon.

Facebook will be adding songs to it’s store, where users have a number of different sharing options. You can either pay a dime for a track, which will allow you to send it to friends, but they can only listen to it online, or pay ninety cents to send a copy that can be downloaded.

Google, in the meantime, looks like it’s going after iTunes.

They’ve teamed up with Lala and iLike, and possibly Imeem, for a project dubbed One Box.

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Sell Digital Downloads Direct Using Nimbit


One of the most frequently asked questions in the digital music scene is “how can I sell my music?”

It’s a question that is both easy to answer and complicated at the same time, depending on who you are.

The first thing musicians want to know how to do is get their music on iTunes. Now, this is obviously a no-brainer – millions of people use and love iTunes and you need to be there in case someone is looking for your music there; the iTunes user base is so dedicated that they’ll buy a song or album using the service simply because of the convenience factor.

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Bandcamp Updates With Some Seriously Awesome Features


Anyone who has worked with me knows I use two main components when it comes to building a web presence for a band or musician. WordPress and all of it’s wonderful capabilities, integrating ReverbNation and it’s distribution, email list management and analytic solutions.

While I will continue to utilize these platforms to spread a band’s message across the web, I also understand that there are a number of other solutions out there that also offer an opportunity to do the same.

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A New Meaning: An Interview With Cyrenic’s Brian Zuckerman

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I had the pleasure of interviewing Brian a few months back, and with the release of his second album, A New Meaning, I figured now’s a good time to publish it!

Brian is unique in that he has self-released two albums under his alias Cyrenic – a one man band and producer. For someone without a live show to spread the word about his music, I was interested in Brain’s thoughts on creating music and using the web to distribute it.

Can you give us a little background on yourself and the Cyrenic project?

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The Future of the Music Industry Is Here

So says grindcore band Berzerker. They recently left their label and like true metal, they gave ‘em the finger and are now on their own. I love this video they put together to announce to the world their departure, not because they are doing anything crazy or revolutionary, but because the guy rips his face off at the end (who doesn’t love that?)

Derek Sivers brings up an interesting point – Should you go digital only? I’m always talking about going digital and how you don’t need the CD and what not, but he does make some valid points about addressing your credibility.

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