The Orchard’s Scott Cohen Discusses Building A Community

Posted by on May 3, 2008 in Branding | Comments

While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended.


At the event, Scott Cohen from The Orchard provided a presentation containing 10 important steps to building a community.

His ten steps have been uttered from my mouth time and time again, and I love hearing them from those with higher profiles in the industry, as it tends to reinforce the things that I have been saying or blogging about.

Read more... (297 words, 2 images, estimated 1:11 mins reading time)

Branding 2.0

Posted by on Oct 3, 2006 in Marketing | Comments

The Igor blog sent me this article about branding from the Times, which gives them a shout-out, as will I.

Introduction to Online Branding

Posted by on Sep 29, 2006 in Marketing | Comments

Incorporating your Internet marketing campaign into your companies brand strategy and any traditional marketing and advertising is obvious. Simple methods involve very basic integrations of your companies website URL: in a magazine ad or at the bottom of the TV screen during a commercial. During a radio ad, don’t forget to mention, “Visit us online at www.oursite.com”. Anywhere you can add the website URL is good, because it’s reminding the audience through repetition, which is a basic fundamental concept in marketing. A good way to gauge this is adding the URL is any case where you also provide a company telephone number. Have you ever tried to find the contact information to a company but forgot the phone number? Of course you have. Your chances or remembering a website URL are far greater than trying to remember some random 800 number. This is especially true if your URL address is also properly integrated into your online branding strategy.

Read more... (592 words, estimated 2:22 mins reading time)